What are the responsibilities and job description for the U.S. Marketing Manager VELYS Knee position at Johnson & Johnson?
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function
Marketing
Job Sub Function
Strategic Marketing
Job Category
Professional
All Job Posting Locations:
Palm Beach Gardens, Florida, United States of America, Warsaw, Indiana, United States of America
Job Description
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
DePuy Synthes, Orthopaedics is recruiting for a U.S. Downstream Marketing Manager, VELYS™ Robotic-Assisted Solution (Knee) based in Palm Beach Gardens, FL (or Warsaw, IN).
Drive downstream commercialization for the VELYS Knee portfolio by translating product and platform strategy into U.S. go-to-market execution. Reporting to the U.S. Downstream Senior Marketing Manager, you will lead downstream plans that accelerate installations and utilization through clear positioning and messaging, launch readiness, field and surgeon enablement, and performance reporting. You will partner closely with R&D, Commercial, Supply Chain, and regional Marketing teams and engage surgeon customers to generate insights that improve adoption and deliver business results.
This role focuses on U.S. downstream execution—building launch plans, creating commercial tools, developing surgeon and field enablement, and monitoring performance to refine tactics. Success requires an entrepreneurial spirit, strong cross-functional leadership, and a passion for advancing minimally invasive solutions in orthopedic surgery.
Key Responsibilities
Education
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.
Required Skills
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function
Marketing
Job Sub Function
Strategic Marketing
Job Category
Professional
All Job Posting Locations:
Palm Beach Gardens, Florida, United States of America, Warsaw, Indiana, United States of America
Job Description
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
DePuy Synthes, Orthopaedics is recruiting for a U.S. Downstream Marketing Manager, VELYS™ Robotic-Assisted Solution (Knee) based in Palm Beach Gardens, FL (or Warsaw, IN).
Drive downstream commercialization for the VELYS Knee portfolio by translating product and platform strategy into U.S. go-to-market execution. Reporting to the U.S. Downstream Senior Marketing Manager, you will lead downstream plans that accelerate installations and utilization through clear positioning and messaging, launch readiness, field and surgeon enablement, and performance reporting. You will partner closely with R&D, Commercial, Supply Chain, and regional Marketing teams and engage surgeon customers to generate insights that improve adoption and deliver business results.
This role focuses on U.S. downstream execution—building launch plans, creating commercial tools, developing surgeon and field enablement, and monitoring performance to refine tactics. Success requires an entrepreneurial spirit, strong cross-functional leadership, and a passion for advancing minimally invasive solutions in orthopedic surgery.
Key Responsibilities
- Downstream Commercialization Strategy: Own U.S. downstream plans to accelerate installations and utilization through positioning, messaging, segmentation, and campaign execution.
- Launch Readiness & Enablement: Lead global launch playbooks, value messaging, training, and field tools (selling materials, competitive content, and procedural education) to support regional execution.
- Voice of Customer & Adoption: Engage surgeon users, key opinion leaders, and surgeons using competitive technologies to identify adoption barriers, refine messaging, and optimize the customer experience as the downstream Brand Management ambassador.
- Regional Partnership: Partner with regional marketing and commercial leaders to localize downstream plans, support execution, and share best practices that drive consistent U.S. adoption.
- Performance Management & Reporting: Monitor KPIs (install base, utilization, funnel/conversion, and launch metrics), synthesize insights, and provide regular downstream business performance reporting to the Downstream Senior Marketing Manager to inform tactical adjustments.
Education
- Bachelor’s degree required; MBA preferred.
- 2–3 years of relevant Marketing/Product Management/Product Introduction experience
- Joint Reconstruction experience
- Downstream marketing (commercialization, launches, enablement, and performance tracking) experience is highly preferred; upstream experience is a plus.
- Experience supporting society meetings/congresses (planning, presence, and lead capture).
- Experience in medical devices or orthopedics.
- Experience with MedTech capital and clinical procedural understanding is preferred.
- Ability to monitor, analyze, and report business performance to inform downstream tactics and product strategy.
- Experience with financial modeling and commercial GTM models.
- Ability to prioritize and successfully lead multiple projects/priorities.
- Exceptional interpersonal and presentation skills.
- Comfort working with cadavers and within an operating room setting.
- Up to 40% domestic travel and limited international travel, including overnights and occasional weekends.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.
Required Skills
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility