What are the responsibilities and job description for the Product Director, Consumer Marketing, Schizophrenia (Titusville, NJ)-Johnson & Johnson, Inc. position at Johnson & Johnson?
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
People LeaderAll Job Posting Locations:
Titusville, New Jersey, United States of AmericaJob Description:
Johnson and Johnson Innovative Medicine is recruiting for a Product Director, Consumer Marketing for the Schizophrenia portfolio of long acting injectables (LAI) based in Titusville, NJ.
About Innovative Medicine
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
About Neuroscience
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
The Product Director will be accountable for developing and leading consumer focused marketing strategies and tactical execution for the Schizophrenia portfolio of long acting injectables. In this critical role, the Product Director will focus on the development of insight-based consumer marketing strategies and tactics to drive product awareness, consumer activation, portfolio pull through, and support, inclusive of, but not limited to digital, personal and non-personal DTC multichannel marketing planning and execution. This role works closely with a large, cross-functional team that includes Brand Marketing (Market Access, Professional Promotion, Consumer Promotion), Insights and Analytics, Communications, Medical Affairs, Patient Advocacy, and Patient Engagement and Customer Solutions (PECS) to develop patient and caregiver focused marketing plans and tactics for the U.S. market. The Product Director will report to the Group Product Director for Consumer Marketing and will serve as a core member of the brand team.
Responsibilities / Areas of Focus include but are not limited to the following activities:
- Provide strategic direction and partner with the Insights and Analytics team to generate actionable insights and analytics through market research and data analytics that will inform consumer marketing strategies, tactics and measure tactical and brand performance.
- Lead and manage the agency of record as well as other agencies to develop and execute the consumer marketing strategy, the tactical plan, and tactical content development. Manage agencies: ensure high performance of agency team personnel, appropriate and impactful budget expenditure, and tactical performance.
- Lead media strategy including planning, execution, optimization, and reporting.
- Identify external consumer communications and strategic partnerships in partnership with the PR/Communications and Patient Advocacy teams.
- Partner with the PECS team to identify opportunities to deepen patient and caregiver support to drive patient acquisition, retention, and support.
- Manage the team budget and oversee the internal compliance review for consumer promotional activities as appropriate.
This is not an extensive, comprehensive listing of job functions. May perform other duties as assigned.
#Neuroscience #Janssenbreakthrough #mycompany
Qualifications:
- BA/BS required; MBA preferred
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum 5 years' experience in Sales, Marketing, and/or related fields
- Pharmaceutical marketing experience in consumer and digital marketing is required
- Strong marketing proficiency, project management, verbal, written and executive communication skills are required along with demonstrated presentation skills.
- A demonstrated ability to be innovative, proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required
- This position is based in Titusville, NJ and may require up to 20% domestic travel
The anticipated base pay range for this position is $120,000 to $207,000.
The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year. Bonuses are awarded at the Company’s discretion on an individual basis.
The compensation and benefits information set forth in this posting applies to candidates hired in the United States. Candidates hired outside the United States will be eligible for compensation and benefits in accordance with their local market.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.
#LI-Hybrid
Salary : $120,000 - $207,000
