Product Marketing Manager - Access Control

What You Will Do

As Product Marketing Manager for the Commercial Access Control and Video portfolio, you will lead strategic, global marketing initiatives. You will define and execute outcome-driven marketing strategies that strengthen market leadership, accelerate growth, and expand customer and channel engagement.

This role combines strategic thinking with execution excellence leading marketing for high impact product and software releases, driving integrated campaigns, and delivering measurable business impact. You will own performance-led marketing programs, using data, benchmarks, and KPIs to maximize return on investment and influence revenue growth.

Location: Milwaukee, WI preferred. We are open to considering highly qualified candidates from other locations who have strong product marketing experience within commercial security, access control, video surveillance, building technologies, or related industries.

Role Overview

You are the voice of the customer and a key driver of market success for the commercial security portfolio. Partnering cross-functionally with product management, engineering, sales, and regional marketing teams, you will translate technical capabilities into compelling value propositions and go-to-market strategies.

You will position our solutions to resonate with building owners, facility managers, consultants, integrators, and customers driving both new business and lifecycle growth across existing installations.

Key Responsibilities

Strategic Growth

• Develop and lead the annual product marketing plan to deliver targeted growth, including a minimum contribution of 2% incremental revenue in FY27

• Identify market opportunities, customer needs, and competitive gaps to shape portfolio strategy

Go-to-Market & Launch Excellence

• Define and execute global go-to-market strategies for new and existing commercial security offerings

• Lead end-to-end product launches, including campaign planning, messaging, content development, and performance tracking

• Align launch execution across regions, channels, and customer segments

Campaigns & Demand Generation

• Design and deliver integrated, multi-channel marketing campaigns to drive pipeline growth and customer engagement

• Partner with regional marketing and sales teams to optimize audience targeting, channel mix, and campaign performance

Customer & Market Insightsfor Thought Leadership

• Apply market research, analytics, and industry insights to inform strategy and messaging

• Maintain a strong understanding of competitive positioning and global security landscape, understanding market size, potential, trends, etc.

• Champion the voice of the customer across product, marketing, and commercial teams

Messaging & Enablement

• Develop differentiated value propositions, positioning, and messaging that clearly articulate business outcomes (efficiency, resilience, cybersecurity, sustainability)

• Create high-impact sales enablement tools to support global sales and channel teams

Cross-Functional Leadership

• Collaborate across product management, engineering, L&D, business development, and legal teams to deliver cohesive, high-quality marketing programs

• Manage external agencies and partners to execute campaigns effectively

Performance & Optimization

• Define success metrics and track KPIs to continuously optimize marketing effectiveness and ROI

• Use data-driven insights to refine strategies and improve campaign performance

Required Qualifications

• Bachelor's degree or equivalent experience in marketing, business, or a related field

• 10 years of experience in product marketing, with a strong track record in strategic marketing leadership

• Proven ability to translate complex technical offerings into compelling, customer-focused value propositions

• Strong analytical mindset with experience driving measurable business outcomes through KPI-led marketing

• Excellent communication, storytelling, and stakeholder management skills

• Demonstrated ability to influence and collaborate effectively in a global, matrixed organization

• Willingness to travel domestically and internationally (approximately 10%)

Preferred Qualifications

• MBA or advanced degree in Marketing, Business, or a related discipline

• Experience in security, HVAC, or industrial technology markets

• Global or international marketing experience

Why This Role

This role is critical to accelerating growth of the commercial security portfolio. You will directly influence how we bring innovation to market and how customers realize value from next-generation security solutions.

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Salary : $1,000 - $1,000,000