Retail Store Director

The Role

Johnnie-O is seeking a Store Director to coach and develop our retail fleet at Johnnie-O, with a clear focus on driving sales performance through strong teams and a best-in-class client experience. This role is centered on coaching, training, and elevating our store teams - ensuring they have the tools, confidence, and accountability to grow the business. This role will partner closely with the VP of Retail, Retail Operations, and Retail HR Business Partners to ensure consistency in execution while focusing their time on developing talent, strengthening clienteling behaviors, and unlocking sales growth across the fleet.

Location: This is a hybrid role based in the Johnnie-O office in Raleigh, NC.

Reports To: Haley Crockett, VP, Retail

Team Development & Performance Leadership

• Lead, coach, and develop Store Managers and their teams with a focus on sales performance, clienteling, and talent growth
• Build a strong bench of talent through intentional hiring, onboarding, and succession planning in partnership with VP of Retail & Retail HR
• Establish a “train the trainer” culture, ensuring Store Managers are effectively teaching and reinforcing SOPs and selling behaviors
• Provide ongoing, in-store coaching to improve conversion, UPT, AUR, and client retention
• Hold teams accountable to clear KPIs while fostering a motivating, team-first culture
  
  

Sales Growth & Clienteling Excellence

• Drive a client-first selling culture, where relationship-building and repeat business are core to success
• Champion Endear (CRM) and clienteling initiatives - ensuring consistent outreach, follow-up, and customer engagement across all stores
• Identify opportunities to increase sales productivity at the associate level, focusing on selling skills, product knowledge, and styling confidence
• Leverage data and insights to diagnose performance gaps and implement targeted action plans
  
  

SOP Training & Execution

• Ensure all stores are fully trained and compliant on SOPs, with a focus on consistency and scalability as the business grows
• Partner with Retail Ops to roll out new processes, tools, and systems, ensuring adoption through training and follow-up
• Reinforce standards around customer experience, merchandising execution, and store presentation
• Act as the bridge between HQ strategy and store-level execution- ensuring clarity, alignment, and accountability
  
  

Brand Experience & Culture

• Ensure each store delivers a premium, consistent Johnnie-O experience rooted in authentic service and product storytelling
• Serve as a brand ambassador, reinforcing our positioning in how teams show up and sell
• Foster a culture where teams feel connected to the brand, product, and customer
  
  

Business Strategy & Cross-Functional Partnership

• Gather field insights from store teams to inform assortment planning, marketing initiatives, etc
• Assist in supporting new store openings by ensuring teams are fully trained, staffed, and set up for success from a sales perspective
• Work closely with VP of Retail on performance management, employee relations, and talent development
  
  

Competencies

• A people-first leader who genuinely enjoys developing others and building strong, motivated teams
• A sales driver who knows how to grow the business through coaching and elevating individual performance
• A hands-on coach who leads from the front and is consistently present in stores
• A clienteling champion who believes in relationship-driven retail and leads by example
• A clear and confident communicator who sets expectations and gives direct, constructive feedback
• A collaborative partner who works seamlessly with Retail Ops, HR, and cross-functional teams
• A high-accountability operator who follows through and holds others to a strong standard
• A brand builder who brings the Johnnie-O experience to life through people and culture
  
  

Qualifications

• 5–8 years of experience in retail, with a strong emphasis on multi-unit leadership within premium or lifestyle brands
• Ability to travel extensively (est. 50–70% of time), with heavy presence at our Raleigh, NC office and regular in-store visits across the fleet.
• Demonstrated success building and leading high-performing Store Managers and sales teams
• Strong experience with clienteling and CRM tools (e.g., Endear), with a focus on driving customer retention and repeat business
• Ability to analyze business performance and translate insights into clear, actionable strategies at the store level
• Experience partnering cross-functionally with Retail Ops, HR, Merchandising, and Marketing teams
• Strong leadership, communication, and interpersonal skills with the ability to influence at all levels of the organization
• Highly organized with strong follow-through and the ability to manage multiple priorities in a fast-paced environment
  
  

Benefits & Compensation

• Full-Time/Hourly position plus commission opportunities, paid time off, and paid holidays
• Health/Dental/Vision/FSA/Life/Short-Term Disability Insurance benefits
• Employee discounts
  
  

Aside from a fun and unique working environment, Johnnie-O offers a challenging career coupled with a competitive compensation and benefits package. We value our employee’s time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package, including health, dental, vision insurance, short-term disability insurance, life insurance, flexible spending accounts, a generous time off policy including vacation, paid sick time, a retirement savings plan, bonus opportunities, and a generous employee discount. Casual dress policy, potential career growth, and a family-oriented working environment. This is a hybrid role based in the Johnnie-O office in Raleigh, NC.

We appreciate your interest in our company and look forward to hearing from you!