Vice President Marketing & Creative Operations

POSITION: VP / SVP Marketing & Creative Operations

REPORTING TO: Chief Marketing Officer

LOCATION: NYC Metro - Hybrid

POSITION SUMMARY:

The Vice President (or SVP) of Marketing Operations is a hybrid senior leadership role that unifies creative, marketing operations, and creative operations to drive growth, efficiency, and brand consistency across all channels. This leader turns brand strategy into executional excellence—translating seasonal priorities, creative concepts, and content needs into scalable, on-time delivery that fuels the business.

You will partner deeply across Brand, Merchandising, Design, Product Development, eCommerce, Retail, Wholesale, APAC and Finance to ensure marketing and creative work is tightly integrated with product, channel, and revenue-driving priorities.

To succeed, this leader must bring a creative yet highly structured mindset, with the ability to translate brand and marketing strategies into compelling creative and content delivered on time, on brief, and within budget. The ideal candidate is collaborative, solution-oriented, and skilled at building strong relationships that drive alignment and seamless execution across teams

RESPONSIBILITIES:

• Lead the marketing and creative operations teams to deliver on-time, on-budget, and high-quality creative and content that aligns with brand and business priorities.
• Lead the creative team (design, copy, production) and uphold high standards for all visual and written output.
• Oversee creative operations: workflow, resourcing, timelines, tools, and approvals.
• Manage campaign development from brief to delivery, ensuring ideas are on-brand and tied to business goals in partnership with brand team.
• Partner with Brand, Merchandising, Wholesale Sales, eComm, Retail, and APAC channels to align marketing and creative with product and channel priorities.
• Optimize content production for speed, quality, and cost efficiency.
• Use data and performance insights to inform creative and marketing decisions.
• Manage budgets for creative, content, and marketing production.
• Build, mentor, and develop a high-performing marketing creative organization.

QUALIFICATIONS & REQUIREMENTS:

Experience:

• 10–15 years of experience in leading marketing operations, creative operations, integrated marketing, or related leadership roles.
• Proven track record overseeing creative teams (design, copy, production) and delivering high-volume, high-quality content across channels.
• Experience translating brand and marketing strategies into executable plans, workflows, and creative outputs.
• Demonstrated success leading cross-functional initiatives with Merchandising, Product, eCommerce, Retail, Wholesale, and external partners.
• Strong background managing creative and production budgets, resource allocation, and vendor/agency relationships.
• Experience implementing tools, systems, and processes to improve efficiency, visibility, and creative output quality (e.g., project management platforms, DAM systems, briefing tools).

Skills and Capabilities:

• Ability to connect brand strategy to compelling creative and content that drives business results.
• Exceptional operational planning and project management skills; adept at building timelines, production calendars, and workback schedules.
• Strong facilitation, communication, and relationship-building abilities across diverse teams and leadership levels.
• Skilled at managing complex workflows, balancing competing priorities, and maintaining clarity and momentum across teams.
• Comfortable making data-informed decisions and using insights to optimize creative and marketing execution.
• High level of organization and attention to detail, with a commitment to quality, consistency, and on-time delivery.
• Ability to lead through influence in a fast-paced, dynamic environment with evolving priorities.
• Strong problem-solving mindset with the ability to anticipate challenges and implement scalable solutions.