Marketing Coordinator

POSITION: Trade Marketing Coordinator

REPORTING TO: Senior Manager, Trade Marketing

LOCATION: NYC Metro

POSITION SUMMARY:

We are seeking a highly organized and proactive Trade Marketing Coordinator to join our team, reporting directly to the Senior Manager, Trade Marketing. This position plays a key role in supporting the execution of marketing programs aimed at driving sell-through and revenue across both wholesale and retail channels. The ideal candidate is detail-oriented, a strong communicator, and able to manage multiple projects simultaneously across internal teams, clients, and external partners.

ROLE SCOPE & RESPONSIBILTIES:

• Support the Senior Manager, Trade Marketing in planning and executing marketing strategies across owned retail and wholesale accounts.
• Collaborate with internal stakeholders on marketing needs, including co-op marketing plans, in-store marketing support, and seasonal initiatives.
• Develop and maintain communication calendars for client newsletters and SMS campaigns, ensuring timely and strategic outreach.
• Manage and scale social media asset sharing platform, optimizing content distribution and retailer engagement.
• Coordinate logistics for training sessions, visual merchandising, and promotional activities, ensuring seamless execution.
• Work cross-functionally with sales, creative, merchandising and external vendors to ensure alignment and consistency across all marketing efforts.
• Track and report on campaign performance data and retailer participation, providing insights to inform future strategies.
• Proactively identify opportunities to improve processes, increase efficiency, and drive greater impact from trade marketing efforts.
• Provide day-to-day administrative and tactical support to the Trade Marketing team as needed.
• Facilitate in-office needs as appropriate – including shipping of materials and partnering on showroom updates, organization, and support.
• Maintain an updated store tracker/audit list to help streamline the distribution of tools, assets, and branding across retail accounts.

QUALIFICATIONS & REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of marketing experience, preferably in retail, wholesale, or trade marketing.
• Extremely detail-oriented with strong organizational skills and the ability to manage multiple priorities.
• Excellent verbal and written communication skills; comfortable interfacing directly with clients and retail partners.
• Self-starter who is proactive and able to work independently while collaborating within a team and meet deadlines.
• Experience with Excel, Powerpoint, email (MailChimp) and SMS marketing platforms; familiarity with Promoboxx is a plus.
• Strong project management skills and an ability to thrive in a fast-paced environment.