What are the responsibilities and job description for the Activation Marketing Manager position at John Hancock?
Are you passionate about marketing and driving profitable growth for our B2B audience(s) via a strategic events/experience platform? Do you want an opportunity to make a solid and immediate impact linked to our business results and better customer outcomes? If so, the Activation Marketing Manager role may be the right fit for you!
The US life insurance’s goal of driving continued profitable growth requires building once-in-a-lifetime experiences that lay the foundation for longstanding business relationships with our highest-priority intermediaries (national account executives, firm leadership, and producers).
These concierge level experiences enable our Sales and Distribution teams to engage their most important clients, building strong relationships and brand preference for John Hancock in the U.S. Reporting to the Director, Head of Activation and Vitality Marketing, this role will develop and lead a distribution activation strategy — including management of the U.S. sports ticket program and on site activations — to drive strong sales and pipelines for U.S. Insurance by focusing on building strong internal/external partnerships and making decisions that drive sales, strengthen the brand, and deliver clear results.
Position Responsibilities
The role being advertised is an existing vacancy.
About Manulife And John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Referenced Salary Location
Boston, Massachusetts
Working Arrangement
Hybrid
Salary range is expected to be between
$92,475.00 USD - $160,290.00 USD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)
The US life insurance’s goal of driving continued profitable growth requires building once-in-a-lifetime experiences that lay the foundation for longstanding business relationships with our highest-priority intermediaries (national account executives, firm leadership, and producers).
These concierge level experiences enable our Sales and Distribution teams to engage their most important clients, building strong relationships and brand preference for John Hancock in the U.S. Reporting to the Director, Head of Activation and Vitality Marketing, this role will develop and lead a distribution activation strategy — including management of the U.S. sports ticket program and on site activations — to drive strong sales and pipelines for U.S. Insurance by focusing on building strong internal/external partnerships and making decisions that drive sales, strengthen the brand, and deliver clear results.
Position Responsibilities
- Develop strategic and creative approaches to maximize impact of client-facing activations.
- Manage the US ticket program and associated on-site activations (Red Sox, Patriots, Bruins, Celtics, concerts) including contract evaluation and renewals, performance tracking and adhering to FINRA requirements.
- Manage event budgets, including reporting, internal approvals and coordination with procurement, legal and compliance.
- Partner with event professionals to manage planning, logistics, on-site execution, attendee management and presentation or talking-point preparation as needed.
- Identify creative and branding needs and build an efficient working model with internal teams to deliver high-quality, on-brand materials.
- In partnership with Distribution, build a tracking and measurement platform to report on ROI.
- Manage activation materials including invites, email communications, legal and compliance reviews, creative needs, and more.
- Responsible for day-to-day program management, including on-the-ground execution.
- 3-5 years marketing experience with a strong background in activations and events, ideally in the life insurance space, with the passion to create memorable, high-impact experiences to clients.
- Bachelor’s degree in marketing, communications, events or a related field is required.
- Deep experience assessing, executing, and optimizing complex, highly visible in-person events.
- Experience using marketing automation and communications platforms (e.g., Marketo) to execute and optimize email campaigns.
- Understanding the roles of activating partnerships and events to drive growth and meet goals.
- Demonstrated success engaging and motivating teams and stakeholders including leadership, distribution, brand, creative, communications, media, analytics, and events.
- Ability to manage budgets across markets.
- Understanding and appreciation for collaboration with procurement, legal, compliance, finance, distribution, events, and security.
- Leveraging analytics team to evaluate and optimize partnerships and investments, with a strong focus on connecting strategy to ROI.
- Naturally curious and creative with an eagerness to test, learn and optimize.
- Quick thinker and decisive problem solver who remains composed when unexpected challenges arise.
- Strong sense of ownership and accountability.
- We’ll empower you to learn and grow the career you want.
- We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team, we’ll support you in shaping the future you want to see.
The role being advertised is an existing vacancy.
About Manulife And John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Referenced Salary Location
Boston, Massachusetts
Working Arrangement
Hybrid
Salary range is expected to be between
$92,475.00 USD - $160,290.00 USD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)
Salary : $92,475 - $160,290