What are the responsibilities and job description for the Marketing Manager position at Joggy?
Marketing Manager - Joggy Inc
Location: Boulder, CO Type: Full-Time Reports to: CEO
About Joggy
Joggy is on a mission to become the #1 organic energy brand. We’re up against an energy space loaded with toxins and synthetic chemicals! Joggy Energy fuels your day with organic ingredients and AmaTea Max, a natural caffeine and nootropic blend that delivers sustained energy without jitters or crashes. Founded by Ty Haney (of Outdoor Voices and TYB), we’re assembling a passionate team to drive our next phase of growth and redefine the energy drink market. Join us at the ground floor of this exciting journey, where your ideas and ambition will shape a healthier, high-energy future.
The Role
We’re looking for a hands-on Marketing Manager to own and orchestrate all marketing efforts and build a kick-ass brand that makes Joggy the go-to name in organic energy drinks. This is a high-impact role for a creative, strategic doer who thrives in a fast-paced startup and can take full ownership of crafting a bold, authentic brand identity. In direct support of the CEO you’ll coordinate every aspect of marketing—from campaigns to content to partnerships—and drive Joggy’s growth with energy and hustle.
What You’ll Do
- Brand Building: Develop and execute a compelling brand strategy that positions Joggy as the leader in organic energy drinks. Create a distinctive, authentic brand voice and visual identity that resonates with health-conscious, active co nsumers. Marke
- ting Coordination: Own all marketing activities, including digital campaigns, social media, content creation, influencer partnerships, and experiential events. Ensure cohesive messaging and execution across all channels. Campa
- ign Development: Plan and launch high-impact marketing campaigns (e.g., product launches, seasonal promotions) that drive awareness, engagement, and sales. Use data led strategies to optimize performance and maximize ROI. Conte
- nt Creation: Oversee the creation of engaging content (e.g., social posts, videos, blogs) that tells Joggy’s story and highlights our organic, high-energy mission. Get hands-on with content production when needed. Partn
- erships & Influencers: Identify and manage strategic partnerships, sponsorships, and influencer collaborations to amplify Joggy’s reach and credibility. Custo
- mer Engagement: Build and nurture Joggy’s community through social media, email marketing, and direct engagement, fostering brand loyalty and advocacy. Gener
- al Team Player: Work closely with operations, sales, and product teams to align marketing with business goals, support product launches, and ensure brand consistency. Metri
- cs & Growth: Track and analyze marketing performance metrics (e.g., engagement, conversion, CAC) to refine strategies and drive measurable growth.
- A hands-on marketer with 5 years of experience in brand marketing, ideally in CPG, beverage, or wellness brands. Startup experience is a plus.
- Proven ability to build and scale a brand from the ground up, with a portfolio showcasing creative, high-impact campaigns and cohesive brand identities.
- Skilled in coordinating multiple marketing channels (digital, social, experiential) with a knack for executing with limited resources.
- Comfortable getting in the weeds—whether it’s writing social copy, designing a campaign, or negotiating with influencers.
- Data-driven, with experience using analytics tools (e.g., Google Analytics, social media insights) to measure performance and optimize strategies.
- Passionate about Joggy’s mission to create healthier, organic energy drinks and excited to build a brand that stands out in a crowded market.
- Bonus: Experience with organic or sustainable brands, community-building, or guerrilla marketing tactics.
Who You Are
Ultimately we want someone who will do whatever it takes to win. Below are some nice to have experiences that would really help, but don’t replace a winners mindset!
Compensation: As an early-stage startup, we offer a competitive mix of salary and equity tailored to your experience and impact. Join us to share in Joggy’s growth as we redefine the energy drink market.