What are the responsibilities and job description for the Digital Performance Marketing Specialist position at JOCKEY?
At Jockey, caring is our responsibility. It’s the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.
We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?
Jockey is seeking a Digital Performance Marketing Specialist to join our Marketing team!
JOB SUMMARY
The Digital Performance Marketing Specialist will support the advancement of Jockey’s digital marketing program by building, optimizing, and maintaining paid campaigns across Meta, Google, Amazon, and other digital platforms to deliver performance and align with brand priorities. We are looking for someone who lives in the details. Someone who takes pride in flawless execution, loves getting hands-on in platform, and knows how to keep campaigns running seamlessly across channels. If you feel at home inside Meta Ads Manager, Google Ads, or Amazon DSP, and love turning strategy into measurable results, this role may be for you!
This position can be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).
ESSENTIAL FUNCTIONS
Campaign Execution & Management
- Build, launch, and maintain campaigns across Meta, Pinterest, Google, Bing, Amazon, and emerging platforms.
- Implement campaign structures, targeting, and creative setup based on strategic direction.
- Monitor daily pacing and budgets, ensuring campaigns are on track and delivering efficiently.
- Execute creative swaps, copy updates, and promotional timing changes aligned with site calendars and branding priorities.
- Maintain UTMs, naming conventions, and pixel tracking consistency across campaigns.
Optimization & Reporting
- Monitor performance daily and recommend tactical optimizations (audience, placement, bid adjustments).
- Pull and QA weekly performance reports for leadership and cross-functional teams.
- Support data integrity across dashboards and platform reporting.
Social Commerce & Emerging Channels
- Assist with setup and management of Meta Shops and other social commerce feeds.
- Execute product promotions, creative refreshes, and new placement testing under strategic guidance.
- Stay current on platform updates and beta opportunities relevant to Jockey’s business.
MINIMUM QUALIFICATIONS
- 2 years of experience managing paid digital campaigns.
- Bachelor’s degree in Marketing, Business, or a related field.
- Hands-on experience managing campaigns within Meta Ads Manager, Google Ads, and/or Amazon Ads.
- Strong organizational and project management skills.
- Data-driven and detail-oriented, with an eye for spotting performance trends.
- Ability to collaborate cross-functionally with creative, site, and brand teams.
- Excited to test, learn, and optimize.
In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!