What are the responsibilities and job description for the Digital Optimization Manager position at jobworX?
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About the Role
The Digital Optimization Manager is responsible for driving measurable improvements in website performance, conversions, and overall customer experience. This role requires a balance of technical expertise, analytical thinking, and cross-team collaboration, all while maintaining a strong customer-first mindset. By optimizing our digital presence, you will enhance trust in our brand, streamline the sales process, and increase customer satisfaction.
You are a hands-on CRO expert with a passion for continuous improvement. Data is at the heart of your decision-making, and you thrive on uncovering insights that lead to meaningful changes in website performance and optimization.
TO HAVE YOUR APPLICATION PRIORITIZED PLEASE APPLY VIA THE LINK BELOW:
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Key Responsibilities
- Oversee daily website performance, functionality, and uptime.
- Monitor, analyze, and report on KPIs (traffic, conversions, SEO, engagement, testing outcomes), delivering actionable insights.
- Execute optimization strategies, including SEO improvements, funnel enhancements, and call-to-action performance.
- Design, implement, and evaluate A/B and multivariate tests, rolling out successful results to maximize conversions.
- Elevate the customer journey through usability testing, heatmaps, and direct customer feedback.
- Partner with marketing, design, content, and IT teams to align on priorities and execute website initiatives on time.
- Stay ahead of industry trends, tools, and best practices, proactively identifying new opportunities for growth.
TO HAVE YOUR APPLICATION PRIORITIZED PLEASE APPLY VIA THE LINK BELOW:
https://portal.jobworx.ai/jobworx/jobs/NYJ6qDyv2b
Skills & Traits
- Proficiency in website management (CMS platforms, basic HTML/CSS).
- Strong expertise in SEO, CRO, and analytics tools (GA4, GTM, Looker Studio, heatmaps, testing platforms).
- Ability to turn complex data into actionable insights that drive measurable business outcomes.
- Solid understanding of UX/UI design and customer journey mapping.
- Strong project management and organizational skills with a track record of delivering timely results.
- Excellent communication and collaboration skills across both technical and creative teams.
- Analytical, detail-oriented, and results-driven, with proven success in boosting conversions and engagement.
- Innovative and adaptable, constantly seeking ways to enhance digital performance.
TO HAVE YOUR APPLICATION PRIORITIZED PLEASE APPLY VIA THE LINK BELOW:
https://portal.jobworx.ai/jobworx/jobs/NYJ6qDyv2b
Qualifications
- Bachelor’s degree in Marketing, Digital Media, Business, or related field (or equivalent experience).
- 3–5 years of experience in website conversion optimization.
- Hands-on expertise with multiple platforms and technologies used to drive website optimization.
Job Type: Full-time
Pay: $85,557.02 - $103,036.41 per year
Benefits:
- Relocation assistance
Work Location: Hybrid remote in Tampa, FL 33647
Salary : $85,557 - $103,036
