What are the responsibilities and job description for the Web Analytics Specialist position at Jobs via Dice?
Description
We are looking for a Web Analytics Specialist to join our team in Charlotte, North Carolina. This long-term contract position is ideal for someone passionate about leveraging data to enhance digital performance and drive business outcomes. The role requires expertise in web analytics tools and a strong ability to translate complex data into actionable strategies that support marketing and product teams.
Responsibilities:
Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.
Implement and validate tracking mechanisms such as tags, pixels, and events across websites and campaigns.
Analyze website traffic, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.
Create and maintain dashboards and reports to communicate insights to various stakeholders, including marketing and leadership teams.
Collaborate with cross-functional teams to improve digital experiences and increase engagement and conversion rates.
Conduct ad-hoc analyses to provide actionable recommendations for enhancing digital strategies.
Ensure accurate data collection and reporting by working closely with development and UX teams.
Stay informed about emerging trends, tools, and best practices in web analytics.
Identify and implement strategies to optimize the effectiveness of digital campaigns and website performance.
Requirements
Bachelor's degree in Marketing, Data Analytics, Statistics, Business, or a related field.
Proficiency in Google Analytics (GA4), Google Tag Manager, and Adobe Analytics.
Experience with data visualization tools such as Looker Studio, Tableau, or Power BI.
Strong analytical and problem-solving skills with a keen eye for identifying patterns and opportunities.
Ability to communicate technical data insights effectively to non-technical audiences.
Familiarity with JavaScript and website architecture is beneficial.
Expertise in CRM marketing tools and web analytics platforms.
Knowledge of Google AdWords and other marketing analytics software.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for a Web Analytics Specialist to join our team in Charlotte, North Carolina. This long-term contract position is ideal for someone passionate about leveraging data to enhance digital performance and drive business outcomes. The role requires expertise in web analytics tools and a strong ability to translate complex data into actionable strategies that support marketing and product teams.
Responsibilities:
Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.
Implement and validate tracking mechanisms such as tags, pixels, and events across websites and campaigns.
Analyze website traffic, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.
Create and maintain dashboards and reports to communicate insights to various stakeholders, including marketing and leadership teams.
Collaborate with cross-functional teams to improve digital experiences and increase engagement and conversion rates.
Conduct ad-hoc analyses to provide actionable recommendations for enhancing digital strategies.
Ensure accurate data collection and reporting by working closely with development and UX teams.
Stay informed about emerging trends, tools, and best practices in web analytics.
Identify and implement strategies to optimize the effectiveness of digital campaigns and website performance.
Requirements
Bachelor's degree in Marketing, Data Analytics, Statistics, Business, or a related field.
Proficiency in Google Analytics (GA4), Google Tag Manager, and Adobe Analytics.
Experience with data visualization tools such as Looker Studio, Tableau, or Power BI.
Strong analytical and problem-solving skills with a keen eye for identifying patterns and opportunities.
Ability to communicate technical data insights effectively to non-technical audiences.
Familiarity with JavaScript and website architecture is beneficial.
Expertise in CRM marketing tools and web analytics platforms.
Knowledge of Google AdWords and other marketing analytics software.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.