Sr. Product Marketing Manager (Growth - GenAI + Video)

Software Guidance & Assistance, Inc., (SGA), is searching for an Sr. Product Marketing Manager (Growth - GenAI Video) for a contract assignment with one of our premier SaaS clients in San Francisco, CA.

Responsibilities:

• Go-to-Market & Launch Execution
• Own GTM execution for key Premiere Mobile initiatives, including the Android launch and post-launch momentum
• Coordinate launch timelines, messaging, and deliverables across Product, Marketing, and Regional teams
• Support App Store / Play Store events, feature highlights, and seasonal moments
• Messaging & Positioning
• Develop and refine creator-facing messaging that clearly communicates product value, new features, and workflows
• Ensure consistent positioning across app stores, lifecycle marketing, social, and paid channels
• Partner with Creative and Content teams to deliver clear, benefit-led copy
• Performance Marketing
• Collaborate with Paid Media teams on campaign narratives and creative inputs
• Support ASO efforts (iOS Google Play), including feature callouts and keyword-aligned messaging
• Help translate product updates into growth-ready marketing assets
• Growth Marketing
• Onboarding
• Push notifications
• Stakeholder Communication & Reporting
• Maintain weekly status updates and executive-ready summaries for cross-functional stakeholders Support post-launch reporting (e.g., Day 1 / 7 / 14 / 28 performance snapshots) Track learnings and flag risks, gaps, or opportunities during the coverage period
  

Required Skills:

• 6-10 years of experience in Product Marketing, Growth Marketing, or related roles
• Strong experience launching consumer or creator-focused mobile apps
• Familiarity with app store marketing, GTM planning, and performance-driven messaging
• Excellent written communication skills - able to produce clean, exec-ready updates and creator-friendly copy
• Highly organized, proactive, and comfortable operating with minimal ramp time
• Experience in video, creator tools, or mobile SaaS is a strong plus
• Education: BA/BS in Marketing, Business or a related field is preferred
  
  

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.