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Sr Marketing Manager
The Senior Marketing Manager is responsible for developing and executing integrated go?to?market (GTM) strategies that drive customer engagement, revenue growth, and brand impact. This role leads end-to-end campaign planning, with a strong focus on lifecycle marketing, email/SMS performance, and retention.
The Sr. Marketing Manager partners cross?functionally with creative, CRM, photography, and channel teams to ensure campaigns are delivered with precision, optimized for performance, and aligned to business goals.
Key Responsibilities
Campaign Management
Sr Marketing Manager
The Senior Marketing Manager is responsible for developing and executing integrated go?to?market (GTM) strategies that drive customer engagement, revenue growth, and brand impact. This role leads end-to-end campaign planning, with a strong focus on lifecycle marketing, email/SMS performance, and retention.
The Sr. Marketing Manager partners cross?functionally with creative, CRM, photography, and channel teams to ensure campaigns are delivered with precision, optimized for performance, and aligned to business goals.
Key Responsibilities
Campaign Management
- Manage the annual campaign calendar in collaboration Merchandising
- Identify campaign touchpoints across the customer journey and define KPIs—including impressions, clicks, conversions, and revenue targets
- Partner with cross?functional teams (Creative, Merchandising, Media) to align messaging and sequencing across channels
- Serve as the channel lead for Email, SMS, and Push Notifications, driving best?in?class lifecycle strategy and performance
- Develop email briefs, including content strategy, creative direction, and testing opportunities
- Manage and evolve segmentation, personalization, and dynamic content strategies to improve customer engagement and retention
- Work with the Photography Team to develop shot lists that support owned channels (email, app, web, loyalty) and key campaign moments.
- Ensure all visual assets ladder up to channel needs, brand initiatives, and promotional strategies.
- Drive customer growth through targeted lifecycle programs, triggered journeys, and loyalty?based personalization.
- Develop retention strategies rooted in customer insights, visit frequency, and behavioral data.
- Partner with Analytics to track channel performance, identify improvement opportunities, and optimize for higher ROI.
- Monitor channel and campaign KPIs; provide insights, forecasts, and recommendations to improve performance.
- Lead A/B and multivariate testing across messaging, subject lines, segmentation, and creative.
- Build dashboards or recurring reports that communicate performance to leadership and cross-functional teams.
- Collaborate closely with Product, Digital, Media, Merchandising, and Loyalty teams to align programs to business priorities.
- Manage timelines, deliverables, and communication for all GTM and lifecycle initiatives.
- Present channel performance, learnings, and strategic recommendations to senior leadership.
- 5–7 years in marketing, with experience in email/SMS/CRM and lifecycle marketing
- Strong understanding of segmentation, personalization, and customer journey mapping
- Experience with ESP/CRM platforms (e.g., Responsys, Salesforce Marketing Cloud, Braze,etc)
- Excellent project management and cross-functional collaboration
- Strong analytical ability; comfortable with KPIs, dashboards, and performance insights
- Experience with creative briefing, campaign planning, and content development
- Retail, e?commerce, or omnichannel experience preferred