Personalization Strategy & Execution Manager

Overview

We are seeking an experienced CRM & Personalization Manager to drive customer-centric marketing initiatives across digital channels. This role will lead personalization strategies, leverage performance data to inform decisions, and partner cross-functionally to deliver measurable improvements in customer engagement and conversion. The ideal candidate is data-driven, highly organized, and comfortable operating in a fast-paced, evolving environment.

Key Responsibilities

• Lead the development and execution of CRM and personalization strategies across digital and e-commerce channels to improve customer engagement and performance.
• Partner with marketing, product, analytics, and technology teams to translate business objectives into actionable CRM initiatives.
• Own and manage a prioritized backlog of CRM and personalization enhancements, preferably using Jira, ensuring alignment with business goals and delivery timelines.
• Apply a test-and-learn methodology, designing, executing, and analyzing experiments to optimize personalization and campaign effectiveness.
• Monitor performance metrics and KPIs, using data to drive decision-making and continuous optimization.
• Create clear, concise reports and readouts for leadership, communicating progress, results, and insights.
• Manage multiple initiatives simultaneously while adapting to shifting priorities and tight timelines.
• Support and enhance personalization platforms and technologies, with a preference for experience leveraging Salesforce Marketing Cloud Personalization (MCP) or similar tools.
  
  

Description

• Bachelor's degree in Business, Technology, or a related field
• 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
• 3-5 years of experience in product management, business analysis, or project management
• Strong understanding of digital marketing channels, tools, and best practices
• Data driven; must understand how to make decisions using performance metrics
• Experience with backlog management preferably in Jira
• Ability to manage multiple priorities and thrive in a fast-paced environment
• Ability to create reports to share with leadership that succinctly inform on progress
• Experience with data driven test and learn methodology and practice preferred
• Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred
  
  

Job Type & Location

This is a Contract position based out of Plano, TX.

Pay And Benefits

The pay range for this position is $60.00 - $65.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

Medical, dental & vision

Critical Illness, Accident, and Hospital

401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available

Life Insurance (Voluntary Life & AD&D for the employee and dependents)

Short and long-term disability

Health Spending Account (HSA)

Transportation benefits

Employee Assistance Program

Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Plano,TX.

Application Deadline

This position is anticipated to close on May 18, 2026.

>About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems And TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.