What are the responsibilities and job description for the Paid Media Manager, Brand position at Jobs via Dice?
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Job Description:
Role Overview:
We are seeking a Paid Media Manager for a contract position to support the planning, execution, and optimization of paid media brand campaigns across digital and offline channels. This role is ideal for a hands-on media professional who can collaborate with agency partners, monitor performance, project manage custom programs and ensure campaigns deliver against brand objectives. The contractor will collaborate closely with marketing, internal and external media teams, creative, and analytics teams to drive impact during the engagement period.
What you will do in this role:
Job Description:
Role Overview:
We are seeking a Paid Media Manager for a contract position to support the planning, execution, and optimization of paid media brand campaigns across digital and offline channels. This role is ideal for a hands-on media professional who can collaborate with agency partners, monitor performance, project manage custom programs and ensure campaigns deliver against brand objectives. The contractor will collaborate closely with marketing, internal and external media teams, creative, and analytics teams to drive impact during the engagement period.
What you will do in this role:
- Support the development and execution of brand awareness media plans across all paid channels
- Collaborate with agency partners to ensure campaigns are launched on time, on budget, and aligned to campaign goals
- Lead the development of custom content partnerships that drive awareness and domain expertise; develop integrated plans leveraging partnerships across various comms channels; anticipate project scope requirements and timelines and manage deliverables.
- Monitor live campaigns, pacing and budget operations
- Partner with agencies and internal teams to ensure all media plan documentation reflects business needs and create recommendations for process optimizations
- Ensure creative rotation, weighting, flighting and landing experiences align to campaign strategy and media placements
- Monitor performance reports against the media plan and ensure we have comprehensive and accurate details reflected in the reports
- Create executive summaries of media plans and performance reports with relevant insights and clear next steps
- Work cross-functionally with internal and external media teams, creative, content, and analytics teams to ensure campaign activation
- Serve as a point of contact for media agencies and internal stakeholders
- 4 6 years of experience in paid media planning and execution (agency or client side). Experience in tech B2B and brand building a plus.
- Proven ability to manage successfully custom content partnerships, project timelines and budgets
- Experience collaborating with agencies and media partners and influencing internal, functional teams to deliver best in class work
- Strong analytical skills and familiarity with reporting dashboards (Google Analytics, platform tools, etc.)
- Ability to work independently, manage deadlines, and deliver results within a contract engagement
- AI curious, staying informed of the latest developments, news and industry trends
- Paid media experience both online and offline. Agency experience, either agency side, or managing agencies. Analytical capabilities to understand channel efficacy and media performance. Budget and campaign project management. Global experience. Brand/awareness/upper-funnel experience.
- Not looking to train up someone for this job, but possibly OK if no B2B background and has large CPG, or B2C media experience instead. AI curiosity is needed, but AI skills can be learned on the job as this is still fairly nascent.
