Marketing & Business Development Coordinator

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Location: Washington, DC 20057

Hybrid up to 40hrs/wk, 2 days WFH

Pay Range: $25 $30/hr (The pay rate may differ depending on your skills, education, experience, and other qualifications)

Featured Benefits

• Medical Insurance in compliance with the ACA.
• 401(k).
• Sick leave in compliance with applicable state, federal, and local laws.
  
  

Job Description:

• The Marketing & Business Development Coordinator is an integral member of the Office of Custom Executive Education (CEE), created to address a strategic growth need.
• This role bridges marketing execution and business development support, ensuring Client s custom programs not only builds visibility but also consistently nurtures leads, supports proposals, and re-engages past clients.
• The ideal candidate will bring expertise in content and campaign management paired with strong business development support skills, enabling Client to capture more opportunities, deliver tailored proposals, and strengthen long-term corporate partnerships.
  
  

Duties include, but are not limited to:

• Support Lead Conversion: Assist in executing nurture campaigns that keep prospects engaged and on track. Provide follow-up communications and campaign execution support to ensure opportunities continue moving through the funnel in collaboration with
• Assist Proposal Development: Contribute to the creation of client-ready proposals and presentations by drafting, formatting, and designing materials. Ensure Client responds quickly and effectively to opportunities by providing executional and project management support.
• Re-Engage Past Clients: Implement alumni and client retention campaigns by building email lists, drafting outreach communications, and tracking engagement metrics to support repeat and expansion business.
• Support Top-of-Funnel Demand: Execute targeted lead-generation and brand awareness campaigns (email, paid media, thought leadership) in priority industries. Maintain accurate Salesforce data to track pipeline health and provide actionable insights.
• Content Development & Visibility: Create targeted content (case studies, blog posts, social media) that reflects Client s brand and speaks directly to corporate decision-makers.
• Campaign Management: Run integrated campaigns aligned with strategic messaging, ensuring consistent touchpoints across channels to strengthen credibility and client engagement.
• Operational Support for BD: Coordinate contracts, manage logistics for client meetings and site visits, and assist with budgeting tasks. Provide administrative and executional support to ensure smooth operations for business development activities.
• Market Insights: Stay current on industry trends and competitor activities to continually refine the content strategy and tactics.