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Role Name - Marketing Automation Specialist- Redpoint (RPDM)
Location: Malvern, PA
Experience: 6 8 years
Required Information Details:
Role Name - Marketing Automation Specialist- Redpoint (RPDM)
Location: Malvern, PA
Experience: 6 8 years
Required Information Details:
- Hands-on experience with Redpoint RPDM tool
- Knowledge of Oracle/SQL and data segmentation logic
- Familiarity with CDP platform
- Hands-on experience with Redpoint (RPI & RPDM) tool
- Knowledge on Redshift
- AWS technologies (EC2, S3, Glue)
- Design, implement, and optimize omnichannel marketing campaigns using Redpoint Interactions
- Manage segmentation, targeting, and personalization strategies.
- Build and monitor workflows and customer journeys.
- A/B testing and performance tracking.
- Scheduling automations between RPI and RPDM