What are the responsibilities and job description for the Marketing Analyst position at Jobs via Dice?
Description
We are looking for a skilled Marketing Analyst to join our team on a contract basis in New York, New York. In this role, you will analyze marketing data to provide actionable insights and optimize strategies across various platforms. The ideal candidate will have expertise in digital analytics tools and a strong ability to translate data into impactful business decisions.
Responsibilities:
Analyze marketing performance data to identify trends, patterns, and actionable insights.
Utilize tools such as Google Analytics, Adobe Analytics, and Google AdWords to monitor and improve campaign effectiveness.
Collaborate with marketing and sales teams to enhance CRM strategies and customer engagement.
Develop and present comprehensive reports to communicate findings and recommendations to stakeholders.
Conduct competitor analysis to assess market positioning and opportunities.
Optimize digital advertising campaigns based on performance metrics and analytics.
Support data-driven decision-making by providing accurate and timely analysis.
Ensure data accuracy and integrity in all analytics processes.
Stay updated with the latest trends in marketing analytics and tools.
Requirements
Proven experience in marketing analytics, with a strong understanding of data analysis techniques.
Proficiency in Google Analytics, Adobe Analytics, and Google AdWords.
Experience with CRM marketing and the ability to leverage CRM data for insights.
Strong analytical skills and the ability to interpret complex data sets.
Excellent communication skills for presenting data insights to stakeholders.
Familiarity with industry trends and best practices in digital marketing and analytics.
Detail-oriented with a commitment to data accuracy and quality.
Ability to work independently and meet deadlines in a fast-paced environment.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for a skilled Marketing Analyst to join our team on a contract basis in New York, New York. In this role, you will analyze marketing data to provide actionable insights and optimize strategies across various platforms. The ideal candidate will have expertise in digital analytics tools and a strong ability to translate data into impactful business decisions.
Responsibilities:
Analyze marketing performance data to identify trends, patterns, and actionable insights.
Utilize tools such as Google Analytics, Adobe Analytics, and Google AdWords to monitor and improve campaign effectiveness.
Collaborate with marketing and sales teams to enhance CRM strategies and customer engagement.
Develop and present comprehensive reports to communicate findings and recommendations to stakeholders.
Conduct competitor analysis to assess market positioning and opportunities.
Optimize digital advertising campaigns based on performance metrics and analytics.
Support data-driven decision-making by providing accurate and timely analysis.
Ensure data accuracy and integrity in all analytics processes.
Stay updated with the latest trends in marketing analytics and tools.
Requirements
Proven experience in marketing analytics, with a strong understanding of data analysis techniques.
Proficiency in Google Analytics, Adobe Analytics, and Google AdWords.
Experience with CRM marketing and the ability to leverage CRM data for insights.
Strong analytical skills and the ability to interpret complex data sets.
Excellent communication skills for presenting data insights to stakeholders.
Familiarity with industry trends and best practices in digital marketing and analytics.
Detail-oriented with a commitment to data accuracy and quality.
Ability to work independently and meet deadlines in a fast-paced environment.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.