What are the responsibilities and job description for the Journey Orchestration Lead position at Jobs via Dice?
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Notes
Notes
- This person will help the company expand support for multiple channels, cross-functional teams, and platforms.
- This is a strategic person who's experience in the consumer lifecycle will help us change to a new way of working throughout the organization
- This is an execution-focused lead role supporting enterprise strategy owned by senior product leadership. The role does not include people management, budget ownership, or enterprise roadmap approval.
- 3 5 years of experience in CRM, lifecycle marketing, personalization, or journey orchestration
- Hands-on experience with Salesforce Marketing Cloud or comparable platforms
- Plan and support execution of enterprise journey orchestration strategy across commercial and transactional email channels
- Design, build, and optimize lifecycle journeys within Salesforce Marketing Cloud, Adobe Target and similar platforms
- Partner with analytics teams to review journey performance and delivery health
- Identify opportunities for testing, optimization, and incremental personalization