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Director UI/UX

Jobs via Dice
Dallas, TX Full Time
POSTED ON 12/20/2025
AVAILABLE BEFORE 1/17/2026
We are looking for a Director of UI/UX for our travel industry client based in Dallas. In this role you will lead a user-obsessed, high-velocity practice that mentors daily across UI/UX and QA, modernizes our application experiences end-to-end, and infuses responsible AI into the user journey. This is a sleeves-up leadership role: part design exec, part product partner, part quality coach.

Job Responsibilities

Strategic Leadership

  • Own the UI/UX strategy across web and mobile, aligned with business outcomes and engineering capacity.
  • Partner with Product, Eng, and BizOps to pick fewer, bigger bets and design for measurable user value.
  • Champion a user-first quality-first culture that treats UX and QA as two sides of the same coin.

Team Management & Mentorship

  • Lead and grow designers, researchers, and front-end collaborators; mentor QA analysts/engineers on UX quality practices.
  • Run daily office hours, weekly critiques, and design-QA pairing to level up the craft.
  • Define and track UX/QA KPIs (STTS/NPS, escape defect rate for UX bugs, a11y/perf budgets, adoption of DS components).

Design Execution & Oversight

  • Drive discovery, concept, prototype, usability testing, spec implementation.
  • Own Design System (tokens, components, patterns, content guidelines) with governance and contribution model.
  • Ensure accessibility (WCAG 2.2 AA), internationalization readiness, responsive layouts, and performance budgets are non-negotiable.

User Research & Data

  • Blend qual and quant: interviews, usability studies, analytics funnels, session replays, heatmaps, and task-level KPIs.
  • Translate insights into clear bets and trade-offs; instrument outcomes before shipping.

Cross-Functional Delivery

  • Partner with engineering to ensure designs are feasible, resilient, and testable; own handoff quality (redlines, states, edge cases).
  • Co-write UX acceptance criteria; embed checks into CI/CD (visual diff, a11y, performance).
  • Communicate strategy and results crisply to executives and customers.

AI in the User Experience

  • Identify high-value AI augmentation points (summarization, routing, predictive forms, contextual help, personalization).
  • Define prompting patterns, evaluation metrics, and human-in-the-loop safeguards; partner with data/ML for offline eval AB tests.
  • Establish responsible AI guardrails: bias checks, explainability level appropriate to context, and opt-out/consent patterns.

QA Collaboration & Modernization

  • Elevate QA from "after-the-fact testing" to design-time quality: testable specs, happy/sad paths, edge cases.
  • Implement visual regression and a11y checks (e.g., Chromatic/Applitools; AXE) and performance checks (Lighthouse) as gates.
  • Drive modernization of legacy flows: information architecture, progressive disclosure, state management, design tokens, and componentization for speed and consistency.

Job Qualifications

  • 8 years in Product Design/UI/UX with 3-5 years leading multi-disciplinary teams.
  • Portfolio that shows systems thinking, measurable impact, and accessible, performant design at scale.
  • Hands-on with Figma (tokens, variants, auto-layout), Storybook, and prototyping tools.
  • Working knowledge of front-end tech (HTML/CSS/JS/React) and how it affects feasibility/performance.
  • Proven collaboration with QA: writing UX acceptance criteria, defining quality bars, partnering on automation.
  • Fluency with research methods and product analytics.
  • Preferred Qualifications
  • Ran or scaled a DesignOps function and a mature design system.
  • Experience in SaaS/enterprise products with complex workflows.
  • Exposure to AI-powered UX (LLM, RAG, recommendations) and evaluation methods.
  • Executive-level communication; crisp storytelling and stakeholder management.
  • Soft Skills
  • Bias for outcomes over artifacts; pragmatic visionary.
  • Clear, candid communicator who can coach, challenge, and unblock.
  • High empathy for users and teammates; resilient under ambiguity.

Salary.com Estimation for Director UI/UX in Dallas, TX
$154,394 to $175,912
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