CRM Technical Product Manager

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Type: Full-Time, Direct Hire

Location: Denver, CO

Schedule: Hybrid (1-2 days in office)

Salary: $140k - $160k

About The Technology Team

This global Technology organization partners closely with teams across regions and business functions to deliver secure, scalable, and customer-focused platforms. The group is responsible for defining and operating enterprise solutions that enable growth, operational excellence, and continuous innovation.

Core capability areas include:

• Enterprise platforms such as CRM (MS Dynamics preferred), ERP, and digital experience tools
• Data, analytics, and master data management
• Software engineering, business analysis, and quality assurance
• Cloud infrastructure, cybersecurity, and IT service management
  
  

The team works across geographies and time zones, collaborating with business partners and vendors to deliver reliable, modern systems that power sales, marketing, customer service, and operations.

As part of this mission, the Technology organization owns the enterprise CRM and customer data strategy, ensuring platforms drive adoption, enable personalization, and evolve alongside business and market needs.

The Role

The CRM Product Manager owns the strategic direction and long-term vision of the enterprise CRM platform. This role ensures the CRM ecosystem is tightly aligned with business goals, customer needs, and evolving technology trends.

Acting as the connector between business stakeholders and technical delivery teams, you will define the roadmap, prioritize initiatives for maximum value, and guide the CRM product across its full lifecycle from concept through launch, optimization, and eventual retirement.

Success in this role means delivering a CRM platform that fuels business growth, improves customer experience, and is adopted and valued across the organization.

What You Will Do

• Define and communicate a clear long-term vision and product roadmap for the CRM platform aligned to enterprise strategy
• Champion the CRM value proposition internally, driving adoption and engagement across teams
• Own the end-to-end CRM product lifecycle, including ideation, delivery, enhancements, and sunsetting capabilities
• Partner closely with CRM Product Owners to evaluate, prioritize, and sequence initiatives based on business impact, customer value, and capacity
• Coordinate across product and technology teams to ensure consistent delivery and innovation
• Serve as an escalation point for risks, dependencies, and critical decisions impacting CRM delivery
• Engage stakeholders to gather requirements, validate outcomes, and ensure solutions meet real business needs
• Monitor market trends, competitive solutions, and emerging technologies to inform CRM strategy
• Define, track, and analyze product metrics and KPIs to guide decisions and drive continuous improvement
• Manage relationships with CRM software vendors as needed
  
  

What You Bring

• Bachelor's or master's degree in Business, Information Systems, Computer Science, Marketing, or a related field, or equivalent professional experience
• 5 years of experience in product management and or CRM platforms, with a track record of successful product delivery
• Experience building and managing product roadmaps and translating strategy into execution
• Strong ability to collaborate with cross-functional teams and senior stakeholders
• Proven success driving user adoption and clearly communicating product value
• Data-driven mindset with experience defining and using KPIs to measure success
• Strong communication skills and comfort managing vendor partnerships
  
  

Work Environment

This role involves a mix of collaboration, analysis, and system interaction. Responsibilities may require extended time sitting at a computer, participating in meetings, reviewing reports, and working with data. Limited travel or in-office presence may be required at times.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.