Content Strategist

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SCOPE OF SERVICES

The Content Strategist is a creative professional who will help communicate complex NYC government concepts to a general audience. They have a background in information architecture, website content management, and detailed research and analysis. They are also a skilled copywriter with the ability to translate complex topics into plain language. This position will report to the Lead Digital Strategist.

TASKS:

• Create content requirements and outlines for guided experiences across nyc.gov
• Write compelling plain language web copy for guided experiences in compliance with
  
  

the NYC web content style guide

• Interview subject matter experts from across NYC government to understand complex topics
• Create and audit inventory of existing features and functions
• Understand user behavior based on Google Analytics data
• Conduct research into city laws, policies, and processes
• Deliver high-quality content artifacts on strict deadlines
• Conduct quality assurance and provide critical feedback on other content workstreams
• Identify and track key performance indicators for content deliverables
  
  

MANDATORY SKILLS/EXPERIENCE:

Note: Candidates who do not have mandatory skills will not be considered

• At least 8 years of full-time experience in the role of content strategist, editorial
  
  

strategist, information architect, or similar

• Strong copywriting skills with a portfolio of past work
• Experience writing to a style guide
• Strong research skills
• Strong interpersonal skills with experience organizing meetings and collaborating with
  
  

stakeholders

• Project management skills with the ability to self-manage tasks and complete work on
  
  

a deadline

• Basic Google Analytics skills: Be able to run reports on web traffic to inform content
  
  

audits

• Experience using user research to inform decision-making
  
  

DESIRABLE SKILLS/EXPERIENCE:

The successful candidate should possess the following:

• Bachelor’s degree in relevant fields (e.g., Journalism, Communications, Creative
  
  

writing, Digital media)

• Experience working in government, higher education, or non-profit organization
• Experience writing in plain language and at a sub-7th grade reading level
• Experience working in a modern content management system
• Experience navigating complex approval workflows and incorporating feedback from
  
  

legal, policy, and executive stakeholders.

• Background in New York City with understanding of how New Yorkers interact with
  
  

city government