Applications Programmer (Salesforce Marketing Cloud)

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Job Description

The duties of Application Programmers, in general

Applications Programmer Duties:

• Analyzes functional business applications and design specifications for functional areas such as finance, accounting, personnel, manpower, logistics, and contracts.
• Develops block diagrams and logic flowcharts. Translates detailed design into computer software. Tests, debugs, and refines the computer software to produce the required product.
• Prepares required documentation, including both program level and user-level documentation. Enhances software to reduce operating time or improve efficiency.
• Provides technical direction to programmers as required to ensure program deadlines are met.
  
  

Education: A Bachelor''s Degree from an accredited college or university with a major in Computer Science, Information Systems, Engineering, Business, or other related scientific or technical discipline or three (3) years of equivalent experience in a related field. A Master''s Degree is preferred.

General Experience: Must have five (5) years of computer experience in information systems design.

Specialized Experience: At least three (3) years of experience as an application programmer on large scale DBMS, knowledge of computer equipment, and ability to develop complex software to satisfy design objectives.

• The Client seeks an Applications Programmer (Salesforce Marketing Cloud) to provide technical services in developing, customizing, configuring, and supporting Salesforce Marketing Cloud.
• Configure and support Salesforce Marketing Cloud, including Email Studio, Journey
• Builder, Automation Studio, Content Builder, and Mobile Connect (SMS)
• Assist with SMS enablement, including short code acquisition support, keyword configuration, opt-in/opt-out management, and compliance alignment
• Develop automated journeys, triggered sends, and scheduled communications across email and SMS
• Build and maintain data extensions, SQL queries, and audience segmentation
• Implement dynamic and personalized content using AMP script
• Support integrations between Marketing Cloud and State of Maryland systems
• Troubleshoot campaign, SMS, data, and automation issues
• Follow State of Maryland governance, security, privacy, and approval processes
• Produce basic technical documentation and support knowledge transfer
• Adhere to all security, change control, and MHBE Project Management Office (PMO) policies, processes, and methodologies.
• Note: The candidate must be flexible to work overtime as needed, including weekends, holidays, and off-hours.
  
  

Minimum Qualifications

• A minimum of three (3) years of experience in Salesforce Marketing Cloud development.
• Hands-on experience with AMP script and SQL in Marketing Cloud.
• Experience implementing or supporting SMS messaging, including consent management.
• Familiarity with regulated or public-sector environments (PIl, compliance, security).
• Ability to work effectively in a staff augmentation role under state direction.
• Experience with Mobile Connect, SMS compliance, and short code provisioning processes.
• Experience supporting government agencies or health organizations.
• Knowledge of accessibility standards (c.g., WAG / Section 50g).
• Experience integrating Marketing Cloud with Salesforce
  
  

Preferred Qualifications

• A minimum of five (5) years of Salesforce experience in Marketing Cloud development.
• Salesforce Marketing Cloud Developer or Consultant certification.
• Experience with MobileConnect, SMS compliance, and short code provisioning processes.
• Experience supporting government agencies or health organizations.
• Knowledge of accessibility standards, e.g., WCAG / Section 508.
• Experience in integrating Marketing Cloud with Salesforce CRM.
• Salesforce Marketing Cloud Developer or Consultant certification