Head of Growth Marketing

San Francisco, CA | Full time

Why This Role Exists

Pairtu has proven early traction with its AI-powered patient advocacy model. Now the company needs a senior growth leader to scale acquisition and retention, validate repeatable channels, and unlock the next growth stage and Series A funding.

This is a senior role, reporting directly to the founders. The individual in this role will be responsible for architecting and executing Pairtu’s growth strategy end-to-end. This includes acquisition budgets, channel prioritization, funnel optimization, and retention. Their work will be central to proving scalability to investors, payers, and partners.

About our client

Pairtu was started after its founders fought the healthcare system for their own families. Arian's mom is beating pancreatic cancer today because he learned to navigate insurance rules nobody explains. The company’s vision: everyone deserves that kind of advocacy.

Pairtu combines smart software with human advocates to guide Medicare patients through diagnoses, bills, and care plans. It is a focused team of fewer than 15, backed by investors from Omada, Oscar, and UnitedHealthcare, plus advisors from Oscar Health, One Medical, Ro, United, Uber, and Postmates.

The company moves fast with purpose, guided by conscious leadership and a commitment to getting things done. Pairtu is building in a fast-moving startup environment where ownership is essential and ambiguity is normal.

What You Will Own

• Own the growth strategy: Set acquisition budgets, prioritize channels, and define how the company scales efficiently.
• Drive paid acquisition and experiments: Run and scale campaigns across Google, Meta, YouTube, and emerging channels. Use AI workflows to accelerate segmentation, creative testing, and rapid iteration.
• Optimize funnels and retention: Map the patient journey, identify friction points, and improve conversion rates from ad click through intake to advocate call and long-term retention.
• Leverage first-party data: Implement tracking pipelines, conversion APIs, and dashboards to measure CAC, LTV, and performance with rigor. Use data to guide weekly spend and creative decisions.
• Build a repeatable growth engine: Translate experiments into a scalable playbook for acquisition and retention that demonstrates growth to investors and payers.
• Collaborate cross-functionally: Work closely with founders, product, and operations to align growth strategy with company goals and improve lifetime value beyond acquisition.

You Are a Great Fit If You Have

• 8 years of growth marketing experience with a focus on performance marketing.
• A track record of scaling paid channels profitably across Google, Meta, YouTube, and other platforms.
• A data-driven, AI-curious approach. Uses analytics and tools to move faster and smarter.
• Healthcare or health technology experience in at least one meaningful role.
• Direct experience owning budgets and executing campaigns, not just managing vendors.
• Comfort operating in early-stage startups with high ownership, speed, and accountability.

Bonus experience:

• Marketing directly to Medicare or senior populations.
• Building SEO, organic, affiliate, or influencer channels.
• Presenting growth strategy and results to leadership teams, boards, or investors.

Success in 12 Months

Customer acquisition costs will be predictable and well below lifetime value. Paid channels will be profitable and scaling consistently. Conversion and retention rates will show significant improvement. Growth experiments will run weekly with clear winners and learners identified. A repeatable growth playbook will exist to demonstrate to investors and unlock Series A.

Why Join Pairtu

Pairtu is addressing a $60B healthcare navigation gap with a model that investors and payers already support. The individual hired will step into the senior-most growth role at Pairtu, working directly with founders and influencing product, go-to-market strategy, and Series A preparation. Their work will directly impact the company’s ability to win major contracts in the next 12 months.

This is a rare chance to shape the growth engine of a category-defining healthcare company. The individual will join a high-trust, mission-driven culture that moves quickly and cares deeply about patients.

Pairtu celebrates diversity and is committed to equal opportunity employment. The company encourages applications from individuals who are passionate about helping people and meet most of these qualifications. Pairtu values determination and heart over perfect résumés.

The Package

• Base Salary: $120k–$180k
• Equity: 0.5%–1% ownership from Day 1
• Location: San Francisco Bay Area preferred; remote candidates willing to travel to the office twice monthly will be considered.
• Ownership: You’ll have direct visibility to the CEO and leadership team from Day 1.