What are the responsibilities and job description for the Senior Digital Marketing and Content Strategist position at Jobright.ai?
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Job Summary:
Texas Coalition for Animal Protection (TCAP) is a non-profit organization focused on ending animal overpopulation and improving community animal welfare. They are seeking a hands-on Digital Marketing and Content Strategist to lead all marketing efforts, develop strategic marketing and communication plans, and manage brand integrity across various channels.
Responsibilities:
• Maintain and safeguard the integrity of the TCAP brand in all channels including social media and online reviews
• Ensure that TCAP Brand guidelines are followed in all collateral
• Create engaging social media content to increase awareness
• Oversee the content and design of TCAP web properties (WordPress)
• Designing marketing materials for vaccine clinics, promotions and other events
• Creating monthly newsletter / magazine and other materials to be sent to clients via email
• Designing and ordering promotional items
• Develop email and SMS campaigns based on data-driven insights
• Create automated marketing programs to nurture clients and donors
• Experience with CRM and Marketing Automation platforms (Salesforce)
• Experience with managing paid digital advertising (Google Ads, Ad-serving platforms, Facebook, etc.)
• Prepare marketing reports by collecting, analyzing, and summarizing marketing and sales data
• Develop actionable insights from this data
• Strong proficiency in Microsoft Excel
• Experience with Google Analytics
Qualifications:
Required:
• Bachelor’s degree in marketing, business and/or related field
• Minimum five years’ worth of experience in strategic marketing and implementing plans
• Excellent writing and content creation skills
• Ability to build consensus among stakeholders
• Strong working knowledge of social media for marketing
• Experience with Adobe Creative Suite and Canva
• Maintain and safeguard the integrity of the TCAP brand in all channels including social media and online reviews
• Ensure that TCAP Brand guidelines are followed in all collateral
• Create engaging social media content to increase awareness
• Oversee the content and design of TCAP web properties (WordPress)
• Designing marketing materials for vaccine clinics, promotions and other events
• Creating monthly newsletter / magazine and other materials to be sent to clients via email
• Designing and ordering promotional items
• Develop email and SMS campaigns based on data-driven insights
• Create automated marketing programs to nurture clients and donors
• Experience with CRM and Marketing Automation platforms (Salesforce)
• Experience with managing paid digital advertising (Google Ads, Ad-serving platforms, Facebook, etc.)
• Prepare marketing reports by collecting, analyzing, and summarizing marketing and sales data
• Develop actionable insights from this data
• Strong proficiency in Microsoft Excel
• Experience with Google Analytics
Company:
TCAP was established in 2002 to provide an affordable way to spay and neuter pets. Since that time, TCAP has opened eight clinics. Founded in 2002, the company is headquartered in Denton, Texas, US, with a team of 51-200 employees. The company is currently Growth Stage.
