What are the responsibilities and job description for the Mid-Level Product Marketing Manager, Workflows position at Jobright.ai?
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Job Summary:
Box is the world’s leading Intelligent Content Management platform, trusted by over 115K organizations globally. They are seeking a Product Marketing Manager to drive go-to-market strategies for key workflow products, collaborating closely with product teams and marketing colleagues to enhance messaging, positioning, and customer engagement.
Responsibilities:
• Develop and drive the overall go-to-market plan (including launches, positioning/messaging, field enablement etc.) for key workflow products including Box Forms, Box Doc Gen and Box Sign
• Actively partner with the product team and shape the product roadmap based on market research, competitive intelligence, customer insights, and GTM feedback
• Develop compelling, differentiated messaging, with a clear understanding of the target customer personas, competition and the use cases we are able to address with our solutions
• Manage and execute the cross-functional implementation of launch plan partnering with Brand, PR, Demand generation and other teams
• Develop content for external marketing channels (webpages, blogs, demos, 1-pagers, e-books, thought leadership) as well as for GTM enablement (pitch decks, battlecards, outbound plays, outreach templates etc.)
• Engage directly with prospects and customers to learn about their workflow needs, and educate them about how Box can address them
• Contribute to analyst briefings, evaluations and reports to establish the Box as the leader in intelligent content management
Qualifications:
Required:
• 4 years in B2B SaaS product marketing, including experience in workflow automation
• Expertise in product marketing - including messaging and positioning, product launch management, go-to-market strategy, sales tool development, leveraging customer and market insights to inform product roadmaps, and analyst relations.
• Deep understanding of an enterprise sales cycle, user and buyer persona needs, and what sellers need to be successful
• Strong cross-functional collaborator with ability to influence key stakeholders, without direct authority
• Demonstrated ability to create impactful presentations tailored for customers and internal audiences, with strong public speaking skills and clear, precise communication.
• Experience working in fast-moving startup cultures or dynamic environments where agility is key.
• Passionate about leveraging AI-first approaches to enable faster, smarter decisions
Company:
Box is an online file sharing and cloud content management service offering unlimited storage, custom branding, and administrative controls. Founded in 2005, the company is headquartered in Redwood City, California, USA, with a team of 1001-5000 employees. The company is currently Public Company. Box has a track record of offering H1B sponsorships.