What are the responsibilities and job description for the Mid-Level Demand Generation Manager - Marketing Solutions position at Jobright.ai?
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Job Summary:
Snowflake is a company at the forefront of transforming marketing and advertising through innovative solutions. They are seeking a Demand Generation Manager to lead the demand engine for their AI Data Cloud for Marketing and Data Clean Rooms, focusing on multi-channel campaign management and cross-functional collaboration.
Responsibilities:
• Oversee planning, execution and optimization of an horizontal solution applying across industries.
• Oversee the planning, execution and optimization of multi-channel demand generation campaigns, including webinars, virtual events, email marketing, content marketing, paid advertising, and nurturing strategy for our marketing analytics audience.
• Work with industry leading publications to increase inbound lead flow.
• Set key performance indicators (KPIs), drive pipeline and measure growth in order to ensure the success of ongoing integrated campaign activities.
• Monitor and optimize paid programs to ensure best return on investments.
• To enhance the demand creation process, including response and conversion rates.
• Share best practices with the greater demand generation team.
Qualifications:
Required:
• Minimum 5 years of experience developing & executing integrated marketing campaigns.
• Experience program-managing virtual events and webinars.
• Experience growing a database organically.
• Experience working with third-party publications and budget management.
• Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, and more.
• Excellent written communication skills: you will be developing direct response copy for email, social and landing pages.
• Strong cross-functional leader: you will be working with many functions in the marketing organization and need to be able to lead projects and clearly communicate priorities.
• The ability to learn new technologies, products and systems quickly.
• Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.
• Experience with and understanding of traditional, digital and emerging channels to create demand.
• Familiarity with leveraging AI tools to drive efficiency.
Preferred:
• Knowledge of the Martech/Adtech ecosystem is a plus!
Company:
Snowflake is a cloud data platform that provides a data warehouse as a service designed for the cloud. Founded in 2012, the company is headquartered in San Mateo, California, USA, with a team of 5001-10000 employees. The company is currently Public Company. Snowflake has a track record of offering H1B sponsorships.