What are the responsibilities and job description for the Mid-Level CRM Developer position at Jobright.ai?
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Job Summary:
ALO is a company focused on mindful movement and community connection. They are seeking a CRM Developer to build and launch personalized messaging across various platforms, collaborating with developers and marketers to create impactful customer journeys.
Responsibilities:
• Build, test, and deploy email, SMS, and in-app campaigns using hard-coded HTML/CSS and responsive design best practices.
• Translate Figma or design files into polished, on-brand templates optimized for cross-client compatibility.
• Implement personalization logic using templating languages (Liquid, Jinja, Handlebars, etc.) to power dynamic content and variable experiences.
• Support API-driven and transactional messaging workflows by partnering with Martech and developers.
• Maintain and evolve our modular template system to support scalable, brand execution.
• Own rigorous QA across devices, platforms, and segmentation logic to ensure flawless campaign performance.
• Apply and validate complex audience segmentation, including behavior-based, transactional, and loyalty triggers.
• Document technical processes, platform-specific nuances, and testing frameworks to support team knowledge sharing and futureproofing.
Qualifications:
Required:
• 3 years in CRM production, lifecycle marketing operations, or email/SMS campaign development.
• 1 years building dynamic HTML/CSS emails and mobile messages in Braze using content blocks, segment builder, canvas, etc.
• Advanced proficiency in HTML/CSS for email (including responsive layouts and media queries).
• Experience with templating languages such as Liquid, Jinja, or Handlebars for logic-based content.
• Comfort working with API-powered flows, transactional use cases, and dynamic payloads.
• Strong QA mindset with high attention to detail and a methodical approach to testing.
• Excellent collaboration skills; able to partner with marketers, designers, and engineers alike.
• Clear communicator with strong organizational habits and documentation discipline.
Company:
We are ALO. Founded in 2007, the company is headquartered in Los Angeles, California, USA, with a team of 501-1000 employees. The company is currently Late Stage. ALO has a track record of offering H1B sponsorships.