User acquistion specialist

• Own end-to-end paid media management across Meta, TikTok, Google, and other relevant advertising platforms, including campaign setup, targeting, bidding, budgets, creative rotation, and optimization.

• Manage and optimize campaigns across multiple client accounts while maintaining a strong focus on performance, efficiency, and scalable growth.

• Monitor key acquisition and business metrics, including CPI, CAC, ROAS, payback period, retention, and other relevant performance indicators.

• Analyze campaign performance and quickly diagnose changes caused by creative fatigue, audience shifts, funnel changes, attribution challenges, or other market and campaign factors.

• Develop and execute structured testing strategies across audiences, creatives, bidding approaches, budgets, and campaign structures.

• Proactively identify opportunities to improve media efficiency, campaign performance, and the scalability of client acquisition programs.

• Maintain strong account hygiene, including naming conventions, UTM and parameter integrity, quality assurance checks, documentation, and campaign organization.

• Work closely with creative strategists and growth marketing managers to connect creative performance insights with media-buying decisions.

• Use proprietary technology and available data to identify growth opportunities, improve decision-making, and scale media budgets efficiently.

• Prepare clear performance insights and recommendations for clients and internal stakeholders.

• Create compelling presentations and communicate campaign performance, strategic recommendations, and growth opportunities effectively in client meetings.

Requirements

• 2–4 years of professional paid media or user acquisition experience, preferably within an agency environment and/or consumer app business.

• Strong hands-on expertise with Meta advertising is essential.

• Experience working across TikTok and Google Ads is highly valuable.

• Proven experience managing accounts with annual media budgets in the seven-figure range.

• Strong analytical skills and the ability to interpret campaign data, identify performance trends, and translate insights into actionable optimization strategies.

• Strong understanding of performance marketing metrics such as CPI, CAC, ROAS, payback, retention, and attribution.

• Excellent presentation and communication skills, with the ability to build compelling performance decks and communicate confidently in client meetings.

• Strong problem-solving skills and the ability to respond quickly and thoughtfully to performance changes.

• Highly organized approach to campaign management, quality assurance, documentation, and account hygiene.

• Ability to collaborate effectively with creative and growth marketing teams in a fast-paced, performance-focused environment.

• Familiarity with mobile advertising concepts such as SKAdNetwork (SKAN), Aggregated Event Measurement (AEM), and Mobile Measurement Partners (MMPs) is preferred.

• Comfortable working with international teams and aligning with Eastern Time (EST) working hours.

Benefits

• Fully remote international position, with applicants encouraged to apply from anywhere.

• Competitive compensation based on geographic location.

• Competitive performance-based bonus.

• Opportunity to manage significant paid media budgets across multiple client accounts.

• Exposure to Meta, TikTok, Google, mobile advertising, attribution, and performance marketing technologies.

• Collaboration with creative strategists and growth marketing professionals in a data-driven environment.

• Opportunity to work with proprietary technology designed to improve media performance and scalability.

• Annual team offsites, with recent destinations including Tulum, Mexico and Hokkaido, Japan.

• International and remote-first working environment with collaboration across different markets and time zones.