What are the responsibilities and job description for the Senior Marketing Manager position at Jobgether?
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Manager based in Canada.
This is a high-impact leadership role responsible for shaping and executing a national, integrated marketing strategy across Canada’s sleep health market. The role sits at the intersection of commercial growth, healthcare innovation, and patient engagement, with a mandate to accelerate adoption of therapy solutions and strengthen long-term adherence outcomes. You will lead both provider and consumer marketing initiatives across multiple channels, ensuring alignment with sales, product, and digital teams. The position requires a strong balance of strategic thinking and hands-on execution, with accountability for measurable business outcomes. Operating in a complex, multi-regional healthcare environment, you will adapt strategies across provinces while driving consistency in brand and performance. This is a highly collaborative role with significant visibility across the broader Americas organization.
\nThis role is responsible for leading end-to-end integrated marketing strategy and execution across Canada, ensuring alignment with commercial growth objectives and patient outcomes. You will act as a key strategic partner to cross-functional and commercial leadership teams while driving measurable impact across acquisition, engagement, and retention.
- Develop and lead a fully integrated provider and consumer marketing strategy aligned with national commercial priorities
- Design and execute province-specific marketing plans reflecting regional healthcare systems, reimbursement structures, and referral pathways
- Create campaign strategies, briefs, and performance frameworks to guide internal and external partners
- Drive omnichannel marketing programs focused on awareness, adoption, engagement, adherence, and long-term patient retention
- Lead marketing initiatives supporting digital patient platforms, resupply programs, and lifecycle engagement journeys
- Optimize marketing investment decisions to maximize ROI, revenue growth, and customer acquisition
- Partner with Sales, Product, Digital, and Communications teams to execute product launches and growth campaigns
- Track, analyze, and optimize campaign performance using data, insights, and market intelligence
- Build and maintain relationships with healthcare professionals, KOLs, provider networks, and industry stakeholders
- Support national representation at conferences, industry events, and customer engagement programs
Requirements:
This role requires a seasoned marketing leader with strong commercial acumen, deep cross-functional experience, and a solid understanding of healthcare or regulated industries. You will bring both strategic vision and operational execution capability, along with strong leadership and stakeholder management skills.
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred but not required)
- 8 years of progressive marketing or commercial experience, including leadership responsibilities
- Proven success in developing and executing integrated B2B and B2C marketing strategies with measurable outcomes
- Strong understanding of the Canadian healthcare system and provincial reimbursement environments
- Demonstrated ability to manage budgets, prioritize investments, and drive commercial performance
- Excellent strategic thinking, analytical capability, and cross-functional leadership skills
- Strong communication and stakeholder management abilities across diverse teams and partners
- Experience with marketing and analytics platforms such as Funnel.io, Veeva Crossix, Asana, and Adobe tools
- Based in Canada with willingness to travel domestically as needed
- Preferred: experience in consumer health, wellness brands, eCommerce, patient engagement, or lifecycle marketing
- Preferred: familiarity with AI-driven marketing tools and data-led performance optimization
- Preferred: experience in global or multinational organizational environments
Benefits:
- Competitive base salary range of approximately CAD $124,000–$155,000, depending on experience and location
- Comprehensive medical, dental, vision, life, and disability insurance coverage
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Employee Stock Purchase Plan (ESPP) and retirement savings support
- Paid Time Off including vacation, holidays, and additional floating days
- Paid caregiver leave for new parents (primary and secondary caregiver support)
- Tuition assistance and employee development programs
- Flexible work arrangements supporting work-life balance
- Employee Assistance Program (EAP) and wellness-focused benefits
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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