Senior Manager, Digital Marketing

• Lead and support the execution of web strategy across key digital properties, aligning web experiences, brand priorities, audience journeys, fundraising objectives, and broader organizational goals.

• Advise marketing, fundraising, content, analytics, and other cross-functional teams on digital strategy, web activation, personalization, UX, journey optimization, and campaign execution.

• Identify opportunities to improve user journeys, web experiences, conversion, personalization, SEO, internal search, and overall digital performance, establishing testing and optimization roadmaps.

• Develop and lead SEO strategy to strengthen organic visibility, improve rankings, increase qualified traffic, and support organizational traffic and revenue objectives.

• Oversee web implementation and collaborate with digital experience, content, project management, technology, and agency partners to deliver campaigns, functionality improvements, maintenance, and new digital experiences.

• Translate business needs into web strategies, journey maps, functional requirements, recommendations, project scopes, and delivery plans while maintaining alignment across stakeholders.

• Support project intake, prioritization, capacity planning, annual roadmaps, delivery schedules, and resource allocation across marketing, fundraising, and cross-functional digital initiatives.

• Provide digital marketing and web consultation during campaign planning, optimization, and post-campaign analysis, using insights to improve future media and digital strategies.

• Partner with analytics teams to develop dashboards, monitor KPIs, evaluate experiments, and communicate actionable insights around traffic, engagement, donations, conversion, personalization, SEO, and on-site search.

• Stay current with developments in UX, personalization, SEO, digital media, web technology, and emerging digital platforms, incorporating relevant innovations into the digital strategy.

• Foster strong relationships with senior leaders, agencies, technology teams, content specialists, marketing teams, fundraising teams, and other stakeholders to support coordinated digital execution.

• Contribute to budget development, forecasting, reconciliation, billing oversight, annual planning, and resource allocation for digital initiatives.

• Lead and develop talent by setting clear objectives, coaching team members, providing feedback, supporting career development, and ensuring effective deployment of resources.

• Support recruitment and workforce planning when required, while maintaining appropriate employee administration and adherence to organizational policies.

Requirements

• 7–10 years of digital marketing experience, including a strong track record in website strategy, optimization, performance management, and digital metrics.

• Post-secondary education in business, marketing, information technology, or a related discipline is preferred.

• Demonstrated experience developing and leading people and teams, with a focus on engagement, performance, collaboration, and professional growth.

• Proven ability to generate strategic ideas and lead complex, high-impact digital projects from conception through implementation.

• Strong experience with front-end web fundamentals, CMS platforms, GA4, digital media, SEO, UX and customer journey optimization, web personalization, and internal search.

• Deep understanding of digital performance metrics such as engagement, traffic, average donation value, conversion rates, and other business-critical KPIs, with experience turning analysis into recommendations for senior stakeholders.

• Experience launching new web products, digital functionality, personalization initiatives, or significant user experience improvements.

• Broad familiarity with digital platforms and ecosystems, including CMS, DXP, CDP, PIM, OMS, and related technologies.

• Strong analytical, problem-solving, and strategic thinking abilities, with the capacity to identify risks, opportunities, and performance improvements quickly.

• Ability to manage competing priorities and deliver results in an evolving environment with changing technologies, requirements, and business needs.

• Strong communication, stakeholder management, collaboration, and influencing skills across technical and non-technical audiences.

• A consumer-focused mindset and demonstrated passion for digital growth, e-commerce, web experience, and performance optimization.

• Self-directed, adaptable, curious, and committed to staying current with developments across the digital landscape.

• Experience with HTML/CSS is an asset, while advanced Excel skills and experience creating macros are considered beneficial.

Benefits

• Hiring range of $95,000–$120,000, depending on professional background and alignment with the compensation framework.

• Flexible hybrid working model, with in-office attendance in the Greater Toronto Area based on business needs.

• Generous paid time off, including vacation days, personal days, wellness days, and a paid organization-wide closure from December 25 through January 1.

• Competitive health, medical, dental, and vision coverage.

• Life insurance and disability benefits.

• Employee Assistance Program (EAP) supporting employee well-being.

• Defined contribution pension plan with employer matching.

• Reimbursement support for mobile phone and home office setup.

• Opportunities for professional development, learning, and career growth.

• Inclusive and collaborative workplace focused on respect, compassion, trust, accessibility, and employee well-being.

• Opportunity to contribute to digital initiatives connected to a mission focused on improving health outcomes and supporting communities across Canada.