What are the responsibilities and job description for the Senior Lifecycle Marketing Specialist position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Specialist in Canada.
This role sits at the heart of a high-growth SaaS organization, focused on transforming how digital product companies engage, activate, and convert within a self-serve funnel. You will design and own the end-to-end lifecycle experience, moving away from generic communication toward highly segmented, value-driven journeys. A key part of your mission will be identifying high-intent users and accelerating their path to activation and revenue readiness through targeted education and automation. You will work closely with product, data, risk, and engineering teams to ensure lifecycle messaging is deeply integrated into onboarding and user experience flows. This is a highly strategic and hands-on role where experimentation, personalization, and data-driven decision-making are central to success. You will also help build the infrastructure needed to scale real-time, personalized lifecycle marketing across global user segments.
- Own and evolve the end-to-end lifecycle marketing strategy, designing segmented customer journeys that replace one-size-fits-all communication with personalized, high-conversion experiences.
- Build and optimize nurture and education programs that increase activation, reduce drop-off, and accelerate time-to-value for high-intent users.
- Identify and develop tailored engagement paths for different user cohorts, including technical explorers and revenue-ready customers.
- Partner with Product, Risk, Data, and Engineering teams to align lifecycle messaging with onboarding flows and user behavior signals.
- Drive integration between CRM tools (such as HubSpot), data platforms, and analytics systems to enable real-time triggers and advanced personalization.
- Define lifecycle marketing requirements and collaborate cross-functionally to improve data infrastructure and automation capabilities.
- Continuously test, iterate, and scale campaigns using a strong experimentation mindset focused on measurable impact and ROI.
Requirements:
- Experience in lifecycle marketing, CRM, growth marketing, or Product-Led Growth (PLG) roles, ideally in B2B SaaS or fintech environments.
- Proven ability to design and scale automated nurture programs and customer education journeys that drive activation and conversion.
- Strong understanding of customer segmentation, behavioral triggers, and lifecycle stage-based messaging strategies.
- Commercial mindset with the ability to differentiate messaging based on user intent and readiness.
- Experience working cross-functionally with Product, Engineering, Data, and Risk or Operations teams.
- Strong analytical skills with the ability to interpret data and optimize campaigns based on performance insights.
- Comfortable working in fast-paced environments with a strong experimentation and learning-oriented mindset.
- Familiarity with marketing automation and CRM platforms such as HubSpot, along with data-driven marketing practices.
Benefits:
- Remote-first and flexible working environment with global collaboration opportunities
- Generous holiday allowance and 4 months of paid family leave regardless of gender
- Annual learning and development budget to support continuous growth
- Exposure to fast-scaling SaaS and fintech ecosystems serving global markets
- Strong culture of experimentation, ownership, and cross-functional collaboration
- Opportunity to shape lifecycle strategy and infrastructure at scale
- Inclusive and diverse work environment focused on learning, curiosity, and impact
- Access to remote, hybrid, or hub-based work options depending on preference.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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