What are the responsibilities and job description for the Retention Sr Manager - Apparel position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Retention Sr Manager - Apparel in Brazil.
This role is a senior leadership position focused on designing and executing end-to-end customer retention strategies for high-growth digital apparel brands. You will be responsible for transforming first-time buyers into loyal, high-LTV customers through optimized lifecycle marketing, CRM excellence, and data-driven experimentation. The position plays a critical role in shaping multi-channel communication strategies across email, SMS, push notifications, and WhatsApp, ensuring seamless and personalized customer journeys. You will lead the retention roadmap for major direct-to-consumer brands, balancing strategic planning with hands-on execution in a fast-paced, performance-driven environment. This is a highly cross-functional role, requiring close collaboration with data, creative, engineering, and growth teams. Your work will directly influence revenue growth, customer loyalty, and long-term profitability across large-scale customer databases.
\n- Lead the end-to-end retention strategy for apparel brands, managing multi-channel communication across email, SMS, push notifications, and WhatsApp.
- Design and optimize lifecycle journeys across all stages, including onboarding, engagement, winback, and reactivation flows.
- Develop and implement quarterly retention roadmaps, OKRs, and initiatives aligned with business growth goals.
- Ensure consistent, non-overlapping, and high-performing multi-channel communication strategies that minimize fatigue and unsubscribes.
- Own retention KPIs such as repurchase rate, LTV, conversion rates, and channel performance, delivering actionable insights to leadership.
- Conduct ongoing competitor benchmarking and customer behavior analysis to identify growth opportunities.
- Lead cross-functional collaboration with Data Science, Creative, IT, and Growth teams to execute testing and optimization initiatives.
- Oversee prioritization, execution, and delivery of retention campaigns, ensuring timely and high-quality outcomes.
- Drive a culture of experimentation, continuous improvement, and data-informed decision-making.
Requirements:
- 7 years of experience in retention marketing, lifecycle marketing, CRM, or related growth roles in digital-first environments.
- 5 years of leadership experience managing cross-functional teams including marketing, analytics, creative, and technical stakeholders.
- Bachelor’s degree in Business, Marketing, Engineering, Analytics, or related fields.
- Strong expertise in customer lifecycle strategies, CRM platforms, and retention marketing tools.
- Proven ability to analyze customer data, identify behavioral trends, and translate insights into growth strategies.
- Excellent communication and stakeholder management skills, with the ability to align diverse teams around shared goals.
- Strong organizational and project management capabilities in fast-paced, high-growth environments.
- Advanced English proficiency (required); Spanish and analytical/technical skills (SQL, data science tools) are a plus.
- Highly strategic yet hands-on mindset, with strong attention to detail and execution excellence.
- Curiosity and adaptability, with interest in leveraging AI and new technologies for marketing innovation.
- Bonus: experience in apparel, eCommerce, or digital retail brands, and collaboration with engineering or product teams.
Benefits:
- Fully remote work environment with global collaboration
- Opportunity to work with leading DTC apparel and beauty brands
- Exposure to large-scale customer databases and advanced retention strategies
- Professional growth in a fast-scaling, data-driven organization
- Learning and development support, including training subsidies
- Paid vacation (15 working days)
- Inclusive, diverse, and innovation-driven culture
- Flexible and dynamic work environment recognized among top remote employers globally
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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