What are the responsibilities and job description for the Marketing Data Analyst position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Data Analyst in Canada.
This role sits at the intersection of marketing, data engineering, and analytics, supporting initiatives that ensure marketing data is accurate, reliable, and actionable. You will work with large and complex customer and campaign datasets, helping teams improve data quality, governance, and reporting capabilities across Salesforce Marketing Cloud environments. Acting as a key bridge between business and technical teams, you will translate marketing needs into clear data requirements and support the foundation for segmentation, targeting, and campaign performance analysis. This position offers exposure to modern cloud data platforms and enterprise marketing systems in a highly collaborative and innovation-driven environment. You will play a meaningful role in improving how data is structured, trusted, and used for decision-making. It is an ideal opportunity for a data-driven professional who enjoys solving data quality challenges and enabling impactful marketing strategies.
\n- Analyze, profile, and interpret marketing and customer datasets to ensure accuracy, consistency, and usability for analytics and campaign execution.
- Identify, document, and support the resolution of data quality issues impacting marketing performance, reporting, and segmentation.
- Define and maintain business rules, data definitions, and documentation supporting marketing data governance and standardization.
- Collaborate with marketing, analytics, and technical teams to translate business requirements into clear data and reporting specifications.
- Support Salesforce Marketing Cloud (SFMC) data readiness activities, including validation, cleansing, and issue resolution.
- Assist in the development and enhancement of reporting frameworks and dashboards used for marketing performance measurement.
- Contribute to data governance initiatives ensuring compliance, consistency, and reliability across marketing data assets.
- Work with cross-functional stakeholders to improve data flows, integration logic, and overall data usability.
- Participate in testing and validation of marketing data pipelines and datasets across platforms.
- Support ongoing improvements to data processes within cloud-based environments such as Azure and Snowflake.
Requirements
- Experience in data analysis, data profiling, or marketing/CRM analytics roles.
- Strong proficiency in SQL and Python for data extraction, transformation, and analysis.
- Hands-on experience with data quality assessment techniques and data validation processes.
- Experience gathering business requirements and translating them into technical documentation.
- Strong analytical mindset with the ability to interpret complex datasets and identify meaningful insights.
- Proficiency with Excel and Power BI for reporting and visualization purposes.
- Experience working with marketing or CRM data, ideally within Salesforce Marketing Cloud environments.
- Familiarity with cloud data platforms such as Azure, Snowflake, or Microsoft Purview is an asset.
- Strong communication and collaboration skills to work effectively with both technical and non-technical stakeholders.
- Detail-oriented and organized, with the ability to manage multiple priorities in a fast-paced environment.
Benefits
- Competitive compensation aligned with experience and market standards.
- Remote work flexibility within Canada.
- Opportunity to work on modern marketing analytics and cloud data platforms.
- Exposure to enterprise-scale Salesforce Marketing Cloud implementations.
- Collaborative and innovation-driven work environment.
- Opportunities for professional growth in data analytics and marketing technology.
- Work with cross-functional teams across marketing, analytics, and engineering domains.
- Inclusive workplace committed to diversity and equal opportunity.
- Supportive environment focused on learning, development, and continuous improvement.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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