What are the responsibilities and job description for the Lifecycle Marketing Strategist position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Strategist in Brazil.
You will join a fast-growing digital health organization where lifecycle marketing plays a central role in shaping how patients engage with care over time. In this role, you will design and optimize end-to-end customer journeys that span acquisition, onboarding, engagement, retention, and reactivation. You will be responsible for building scalable, data-driven lifecycle strategies that improve patient experience while driving measurable business growth. Working in a highly cross-functional environment, you will collaborate with product, data, and growth teams to align messaging, segmentation, and automation efforts. The role requires a strong balance of strategic thinking and hands-on execution across multiple marketing channels. You will also help define experimentation frameworks and continuously refine performance through insights and testing. This is a high-impact position where your work directly influences customer satisfaction and long-term retention.
- Define and own the full lifecycle marketing strategy across prospecting, onboarding, engagement, retention, and winback stages.
- Design and optimize multi-channel campaigns across email, SMS, push notifications, chatbots, and direct mail.
- Build and refine segmentation and personalization strategies using behavioral and predictive customer insights.
- Develop messaging frameworks and narrative strategies to ensure consistency across all lifecycle touchpoints.
- Create and optimize end-to-end customer journeys, ensuring seamless experiences across all stages of the lifecycle.
- Establish experimentation and A/B testing roadmaps to continuously improve engagement and conversion performance.
- Define key KPIs, analyze customer behavior trends, and translate insights into actionable marketing strategies.
- Design scalable lifecycle automation systems and workflows to improve efficiency and performance.
- Partner closely with product, data, and growth teams to align lifecycle initiatives with broader business objectives.
- Conduct competitive and industry research to identify opportunities and improve lifecycle marketing performance.
Requirements:
- 5 years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement strategy roles.
- Proven track record of building and optimizing full customer journeys across multiple lifecycle stages.
- Strong hands-on experience managing multi-channel campaigns across email, SMS, push notifications, chatbots, and direct mail.
- Expertise in segmentation, personalization, journey automation, A/B testing, and performance optimization.
- Strong analytical skills with the ability to interpret data, identify trends, and translate insights into strategy.
- Experience using CRM and lifecycle marketing tools such as Iterable, Intercom, Mixpanel, or similar platforms.
- Excellent project management and organizational skills with the ability to manage multiple initiatives in a fast-paced environment.
- Strong communication skills with the ability to provide clear, proactive updates to cross-functional stakeholders.
- Ability to work independently in a remote-first environment with reliable digital infrastructure.
Benefits:
- Remote-first work environment with flexibility to work from anywhere.
- Unlimited paid time off to support work-life balance.
- Paid holidays based on country of residence.
- Pro-rated 13th-month bonus in eligible regions.
- Referral bonus program.
- Financial support for online learning and professional development.
- Collaborative, global, and inclusive team culture.
- Engaging virtual events and employee activities.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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