Global Marketing Brand & Content Manager

• Lead the global brand narrative and storytelling strategy, translating business priorities into clear, compelling external messaging.
• Maintain a consistent brand voice, tone, positioning, and messaging across content, PR, social, and executive communications.
• Identify opportunities to strengthen thought leadership, category relevance, market authority, and customer education.
• Own the editorial strategy across thought leadership, campaigns, reports, blogs, customer stories, webinars, guides, playbooks, and other high-impact content.
• Develop strategic briefs, editorial angles, and creative direction for agencies, freelancers, and internal contributors.
• Oversee the development and quality of hero content while ensuring it supports both brand-building and demand-generation objectives.
• Review externally facing and product-related content for accuracy, clarity, credibility, audience relevance, and strategic alignment.
• Partner with Product Marketing to validate product positioning, claims, launch messaging, and customer-facing narratives.
• Lead global social strategy, including executive social and employee advocacy initiatives, while using performance insights to improve audience engagement.
• Manage agencies, freelancers, and AI-enabled workflows by setting priorities, providing feedback, and maintaining clear quality standards.
• Determine which activities are best handled by internal teams, external partners, AI workflows, or the role owner, ensuring efficient use of resources.
• Collaborate with Product Marketing, Demand Generation, Design, Customer Marketing, Product, Sales, and Marketing Operations to align priorities and connect campaign narratives.
• Use content, social, and campaign performance data to identify opportunities and translate insights into practical improvements.
• Keep the role focused on high-value strategic work while balancing competing stakeholder, regional, and campaign priorities.

Requirements

• 8 years of experience in content marketing, editorial strategy, brand communications, integrated marketing, or a closely related discipline.
• Strong editorial judgment, storytelling instincts, writing, and editing capabilities.
• Proven experience developing and executing content strategies that support brand awareness, demand generation, customer education, and market authority.
• Demonstrated ability to shape narratives, create strategic briefs, and guide content from concept through launch and distribution.
• Strong understanding of brand voice, messaging, product positioning, and how communications influence business outcomes.
• Experience in B2B SaaS, technology, fintech, accounting, professional services, or a similar industry is preferred.
• Experience managing agencies, freelancers, and other external creative or communications partners.
• Strong familiarity with AI-enabled marketing and content workflows, including the ability to review and improve AI-generated content without compromising originality or accuracy.
• Excellent cross-functional collaboration and stakeholder-management skills, with experience working across Product Marketing, Demand Generation, Design, Sales, Product, and Customer Marketing.
• Ability to prioritize competing requests across teams, regions, campaigns, and business objectives.
• Strong analytical skills, with the ability to interpret performance data and convert insights into actionable recommendations.
• Confidence balancing creative excellence with measurable business outcomes.
• Pragmatic, hands-on approach with the ability to move between strategic planning and execution when required.
• Excellent communication skills and the ability to influence partners and stakeholders effectively in a global, distributed environment.

Benefits

• 18-month contract opportunity with a global, remote-first organization.
• Competitive Canadian compensation of CA$130,000–CA$150,000 annually, depending on location, experience, and skillset.
• Remote work opportunities for eligible employees in Canada, including British Columbia and Ontario.
• Opportunity to own high-impact global brand, content, communications, and social initiatives.
• Significant exposure to cross-functional marketing, product, sales, customer, and design teams.
• Opportunity to shape modern AI-enabled content workflows and influence how AI is used in marketing.
• Collaborative environment focused on continuous improvement, teamwork, customer impact, and high-quality execution.
• Inclusive workplace committed to equal opportunity and supporting diverse perspectives.
• Accommodations available throughout the recruitment process where required.