What are the responsibilities and job description for the Director of Demand Generation position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Demand Generation in Canada.
This is an exciting opportunity for a strategic and hands-on marketing leader to shape and scale a high-impact demand generation function in the rapidly evolving AI and data security space. In this role, you will drive full-funnel growth initiatives focused on enterprise audiences, helping organizations securely adopt AI technologies while protecting sensitive data. You will lead multi-channel acquisition strategies, optimize pipeline performance, and collaborate closely with Sales to accelerate revenue growth across international markets. The position offers a fast-paced, high-ownership environment where experimentation, analytics, and AI-powered workflows are encouraged. Ideal for someone who thrives in high-growth SaaS environments, this role combines strategic influence with operational execution. You’ll join a mission-driven team focused on innovation, accountability, and measurable business outcomes.
\n- Build and scale a demand generation engine focused on enterprise and mid-market accounts, driving qualified pipeline growth through account-based marketing and targeted acquisition strategies.
- Develop and execute integrated campaigns across multiple channels, including LinkedIn, paid media, SEO, website optimization, and AI-powered search experiences.
- Own marketing performance metrics and reporting, including MQLs, SQLs, CAC, conversion rates, pipeline contribution, and revenue impact.
- Leverage AI tools and automation technologies to improve campaign efficiency, audience targeting, personalization, and reporting workflows.
- Collaborate closely with Sales teams to align on ICP strategy, pipeline targets, account prioritization, and messaging across North America, Europe, and MENA regions.
- Optimize owned digital channels to improve conversion rates, organic visibility, and demand capture effectiveness.
- Deliver data-driven insights and strategic recommendations to leadership regarding marketing performance and growth opportunities.
Requirements:
- 8 years of demand generation experience within B2B SaaS environments, with a proven track record of building and scaling pipeline generation programs.
- Strong expertise in ABM strategy, enterprise marketing, and multi-channel paid acquisition campaigns, particularly using LinkedIn Ads and AI-enhanced marketing systems.
- Deep understanding of marketing analytics, including attribution modeling, CAC, conversion metrics, and pipeline efficiency measurement.
- Hands-on experience with HubSpot or comparable CRM and marketing automation platforms.
- Proven ability to manage website optimization, SEO strategies, and AI search visibility initiatives.
- Strong collaboration and communication skills with the ability to align effectively across Sales, Marketing, and executive stakeholders.
- Analytical, proactive, and execution-focused mindset with the ability to thrive in fast-paced, high-growth environments.
- Experience within cybersecurity, enterprise security, IT, or data governance sectors is considered an asset.
- Bilingual proficiency in English and French is a plus.
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Benefits:
- Competitive compensation package.
- Up to six weeks of paid time off annually.
- Comprehensive health coverage.
- Life insurance coverage.
- Short-term and long-term disability insurance.
- Access to paramedical and telemedicine services.
- Health Spending Account (HSA).
- Flexible and collaborative work environment.
- Opportunity to work on cutting-edge AI and data security challenges.
- Inclusive workplace culture focused on innovation, accountability, and professional growth.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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