What are the responsibilities and job description for the Director, Creative Marketing (Lifecycle and Organic Growth) position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Creative Marketing (Lifecycle and Organic Growth) in Canada.
This is a senior individual contributor role responsible for redefining how a high-growth consumer product communicates with its users across lifecycle and organic channels. You will shape the brand’s voice and emotional resonance across CRM, email, SMS, in-app messaging, and broader organic surfaces. Working at the intersection of marketing, product, and customer insight, you will transform functional, transactional messaging into human-centered storytelling that builds trust and long-term engagement. You will also help establish a scalable tone of voice and creative system from the ground up, partnering closely with senior leadership. The role sits in a fast-paced, experimentation-driven environment where ideas move quickly from concept to live deployment. Over time, your scope may expand into broader brand storytelling and organic growth initiatives across multiple channels.
\n- Own and evolve the end-to-end lifecycle and organic communication strategy, transforming CRM, email, SMS, and in-app messaging into high-impact, emotionally resonant customer experiences that improve engagement, retention, and conversion.
- Define and scale a distinct brand voice and messaging framework, ensuring consistency across all organic touchpoints while building systems that can scale with rapid product and user growth.
- Partner with Product, Design, Growth, and Customer Insights teams to translate user pain points, behavioral data, and qualitative feedback into compelling, high-performing creative narratives.
- Lead the creative direction of lifecycle campaigns and customer journeys, continuously testing, iterating, and optimizing messaging through experimentation and performance insights.
- Contribute to broader organic growth initiatives, including social and community storytelling, helping strengthen brand affinity and long-term customer trust.
Requirements
- 7 years of experience in creative marketing, lifecycle marketing, or brand storytelling, with a strong focus on organic growth and copy-driven execution in consumer-facing environments.
- Demonstrated expertise in crafting high-performing messaging across CRM channels such as email, SMS, push notifications, and in-app communications.
- Strong portfolio showcasing exceptional copywriting, storytelling, and brand-building work across digital channels.
- Deep ability to translate complex, functional, or emotionally sensitive topics into clear, engaging, and human-centered communication.
- Strong collaboration skills with cross-functional teams including product, design, analytics, and growth, with comfort operating in fast-paced, data-informed environments.
- First-principles thinking with the ability to interpret qualitative insights and user behavior into compelling creative direction.
- Bachelor’s degree or equivalent practical experience in marketing, communications, or a related field.
Benefits
- Competitive base salary aligned with senior-level creative leadership roles in North America
- Equity opportunities as part of the total compensation package
- Comprehensive health, dental, and vision coverage
- Paid time off, parental leave, and wellness support programs
- Retirement savings plans (401K in the U.S. / RRSP in Canada) with employer matching
- Flexible working arrangements in a remote-friendly environment
- Opportunity to help define and scale a foundational brand voice at a high-growth consumer technology company
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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