What are the responsibilities and job description for the Digital Marketing Specialist (Paid Media & Email) position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Digital Marketing Specialist (Paid Media & Email) in Canada.
This role is focused on driving performance marketing execution across paid media and email channels in a fast-scaling, creator-driven e-commerce environment. You will be responsible for optimizing campaigns in real time, improving ROI, and ensuring strong performance across multiple digital platforms. The position blends hands-on media buying with lifecycle marketing execution, requiring both analytical precision and creative thinking. You will collaborate closely with digital ads and marketing teams to translate strategy into high-performing campaigns. The environment is fast-paced and highly data-driven, with a strong emphasis on experimentation, iteration, and continuous improvement. This is an opportunity to directly influence campaign success and contribute to the growth of a rapidly expanding digital business.
\n- Execute and optimize paid media campaigns across platforms such as Meta, Google, Reddit, and Pinterest, ensuring continuous performance improvement.
- Monitor campaign performance daily and implement real-time adjustments to improve CPA, ROAS, and overall efficiency.
- Develop and maintain UTM structures and tracking systems to ensure accurate attribution and reporting.
- Support audience development, segmentation strategies, and A/B testing to improve targeting and campaign scalability.
- Analyze performance data to identify trends, insights, and actionable opportunities for optimization.
- Execute email marketing campaigns in Klaviyo, including setup, segmentation, deployment, and performance tracking.
- Contribute to email content, creative direction, and lifecycle marketing flows to improve engagement and retention.
- Collaborate on campaign planning, providing input on channel mix, targeting strategies, and optimization opportunities.
- Help improve internal processes and frameworks to strengthen consistency and efficiency in digital execution.
Requirements:
- 5 years of experience in paid media marketing, managing campaigns across Meta and Google, with additional platform experience (Reddit, Pinterest) considered an asset.
- Strong hands-on experience with Klaviyo, including segmentation, campaign execution, and lifecycle marketing flows.
- Solid understanding of UTM tracking, attribution models, and performance measurement.
- Proven ability to analyze marketing data and translate insights into actionable optimization strategies.
- Experience balancing both creative and analytical responsibilities in a performance-driven environment.
- Strong ownership mindset with the ability to work independently and move quickly in a fast-paced setting.
- Excellent communication skills and ability to collaborate across marketing and creative teams.
- Interest or experience in creator economy or gaming industries is a plus.
Benefits:
- Competitive salary range of $75,000–$85,000 CAD per year.
- Remote work flexibility across Canada.
- Comprehensive health and dental coverage from day one.
- 4 weeks of paid vacation, including birthday leave.
- Additional paid holiday shutdown period.
- Annual wellness, home office, and mobile phone allowances.
- RRSP matching program up to 3%.
- Parental leave top-up program and employee assistance support.
- Paid volunteer day and ongoing learning and development opportunities.
- Inclusive, collaborative culture within a high-growth, creator-focused environment.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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