What are the responsibilities and job description for the Demand Generation Manager position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Manager in Canada.
This is an exciting opportunity for a growth-focused marketing professional to lead demand generation initiatives within a fast-growing AI-driven SaaS environment. The role combines strategic planning, performance marketing, and data-driven experimentation to accelerate customer acquisition across both product-led and sales-led funnels. You will work at the intersection of technology, creativity, and revenue growth, building campaigns that drive engagement, conversions, and long-term customer value. In this highly collaborative and fully remote environment, you’ll partner closely with cross-functional teams to optimize user journeys and scale marketing performance globally. The position offers strong ownership, visibility, and the chance to shape innovative growth strategies in a rapidly evolving AI landscape. If you thrive in agile environments where experimentation and impact go hand in hand, this role offers an excellent opportunity to grow your career.
\n- Develop and optimize multi-channel demand generation campaigns across paid, organic, and lifecycle marketing channels to drive user acquisition and pipeline growth.
- Create and improve conversion-focused user journeys, ensuring a seamless experience from first interaction through customer conversion.
- Manage and enhance website performance, landing pages, and signup flows to maximize demo requests and product adoption.
- Collaborate with product, content, and revenue operations teams to align acquisition, engagement, and retention strategies.
- Analyze funnel performance, campaign metrics, and customer behavior data to improve conversion rates, customer acquisition efficiency, and overall ROI.
- Leverage experimentation, testing, and AI-driven insights to continuously refine marketing strategies and campaign effectiveness.
Requirements:
- Proven experience in demand generation, growth marketing, or performance marketing within SaaS, AI, or technology-driven environments.
- Strong understanding of both Product-Led Growth (PLG) and Sales-Led Growth (SLG) business models.
- Hands-on expertise with marketing and analytics tools such as Webflow, HubSpot, Google Analytics 4 (GA4), and A/B testing platforms.
- Analytical mindset with the ability to interpret data, identify trends, and translate insights into actionable growth strategies.
- Excellent communication and storytelling skills with a creative yet performance-oriented approach to marketing.
- Ability to work independently in a remote-first environment while collaborating effectively with cross-functional teams.
- Curiosity and enthusiasm for emerging AI technologies and their impact on modern marketing practices.
Benefits:
- Fully remote work environment with flexible working arrangements.
- Opportunity to join a fast-scaling AI SaaS company with global growth ambitions.
- High-impact role with strong ownership and career development potential.
- Collaborative and innovation-driven culture focused on experimentation and learning.
- Exposure to cutting-edge AI technologies and modern growth marketing strategies.
- Competitive compensation package based on experience and location.
- International and diverse team environment.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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