Marketing Manager 2 - Market Research Manager (17254-1)

• Job Title: Marketing Manager 2 - Market Research Manager
• Job Type: Full time, Hourly
• Master's degree in Business Administration, Marketing, Product Management, Sales, or relevant field Required
• 5 years of experience in related field required
  
• Capable of running own research using DIY tools
  

Location

• 700 Sylvan AVE Englewood Cliffs, NJ, US
  
  

Benefits

• Medical Insurance (Health, Dental & Vision)
• Paid Time Off
• 401K
• H1B/Green Card Sponsorship for qualified employee
• Hands-on experience at global industry leader Samsung
• Opportunities for career advancement
  
  

Compensation

$50-54/hr

Top Skills

• Market Research
• Analytical
• Communication

Overview

Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.

• Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities.
• He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives.
• Analyze CRM dashboards to improve the quality of SEA CRM programs
• Generate weekly Social Listening reports for Samsung and Competitors

Responsibilities

• Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights.
• Independently manage most research, with support and guidance from manager on more complex studies:
  • Secondary: Gather and analyze secondary data sources to address business issues
  • Primary: conduct research to understand and predict consumer behavior, e.g.,
    • Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
    • Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc.
• Manage full scope of Research Projects including:
  • Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
  • Determine and recommend best research methodology to address business questions
  • Identify best vendor through appropriate RfP process (multi-vendor proposal review)
  • Help negotiate best price with vendor(s), and manage internal finance process approvals
  • Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
  • Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
  • Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.

Qualifications/ Skills

• Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
• Ability to confidently engage different levels and multi-functional stakeholders (up to VP level)
• Research and Analytical Capabilities
  • Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
  • Superior Consumer focused Insights and research experience; e-comm experience is a plus
  • Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames
• Vendor / Team Management
  • Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.
• Communication & Technical skills
  • Excellent interpersonal communication, engagement and influencing skills
  • Strong verbal and written communication skills to effectively convey learning and actions to take
  • Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization a plus.
• Personal Attitude, Collaborations
  • High confidence, proactivity and positive “go-getter” attitude
  • Strong bias for action, sense of urgency and results orientation
  • Ability to work calmly and productively in high time pressure situations
  • Ability to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizations

Minimum Requirements

• Bachelor’s degree in business administration, marketing, product management, sales, or related field.
• 5-8 years experience in market research, marketing, trade marketing, product management, sales or related field - analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience.
• Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience.
• Master’s degree in business administration, marketing, product management, sales, or related field preferred
• Capable of running own research using DIY tools.
• 5 years experience in market research, marketing, trade marketing, product mgmt. or related field w/ solid market research experience (from Client and/or agency side)
• 5 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
• Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues
• Very well versed & eager to learn - able to produce excellent research results & analyses
• Electronics / Mobile Industry research experience STRONGLY PREFERRED. Otherwise must have consumer packaged goods (CPG) research experience.

Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more!

Our vision is ‘We Want to See You Grow’ to become the industry leader for both employee and company.

For more information about JND, please visit www.jndsolutions.com

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