What are the responsibilities and job description for the Director, Digital Commerce & Marketing Technology – Access Segment position at JLG Industries?
About JLG, An Oshkosh Company
JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.
The Director, Digital Commerce & Marketing Technology for the Access segment leads the vision, strategy, and execution of digital platforms that power customer engagement, sales enablement, and business growth. This role oversees eCommerce, marketing websites, and CRM systems for brands including JLG, Jerr-Dan, and affiliated Access companies—driving seamless, data-informed, and customer-centric digital experiences.
Reporting to the Vice President of Global Digital Technology, this leader will work cross-functionally with Sales, DT, Project Management, and Global Marketing teams to advance Oshkosh’s digital transformation and ensure that every customer, dealer, and partner interaction strengthens the brand and supports long-term loyalty.
Key Responsibilities
Digital Commerce Strategy & Execution
Qualifications
$132,500.00 - $233,100.00
The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.
Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at corporatetalentacquisition@oshkoshcorp.com.
Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.
Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.
Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world.
The Director, Digital Commerce & Marketing Technology for the Access segment leads the vision, strategy, and execution of digital platforms that power customer engagement, sales enablement, and business growth. This role oversees eCommerce, marketing websites, and CRM systems for brands including JLG, Jerr-Dan, and affiliated Access companies—driving seamless, data-informed, and customer-centric digital experiences.
Reporting to the Vice President of Global Digital Technology, this leader will work cross-functionally with Sales, DT, Project Management, and Global Marketing teams to advance Oshkosh’s digital transformation and ensure that every customer, dealer, and partner interaction strengthens the brand and supports long-term loyalty.
Key Responsibilities
Digital Commerce Strategy & Execution
- Help to define and lead the enablement of Access segment’s eCommerce and digital technology sales strategy, including online parts ordering, dealer portals, and self-service capabilities.
- Partner with Sales Operations and DT to ensure platform reliability, scalability, and integration between ERP and CRM systems.
- Champion digital customer journeys—from product research through purchase and post-sale support—delivering measurable business value.
- Use data analytics to identify opportunities for improving online sales conversion, lead capture, and customer retention.
- Lead the ongoing enhancement of brand websites (e.g., JLG.com, JerrDan.com, etc.) to reflect brand positioning, showcase innovation, and drive quality leads.
- Oversee site performance, technology selection and adoption, and global localization efforts.
- Ensure sites comply with Oshkosh brand standards, accessibility requirements, and cybersecurity best practices.
- Integrate digital campaigns, SEO/SEM, and analytics tools to optimize traffic and engagement.
- Own the strategy and governance for the Access CRM ecosystem (e.g., Salesforce) to improve visibility into customer relationships, sales pipelines, and marketing performance.
- Collaborate with regional sales teams to define data-driven lead management, account segmentation, and reporting practices.
- Drive marketing automation initiatives that enhance dealer communications, nurture campaigns, and digital engagement.
- Partner with DT and Corporate Digital teams to ensure data accuracy, system interoperability, and adherence to enterprise architecture.
- Lead a high-performing digital team across development, release management, productions support, and customer experience functions.
- Partner with internal stakeholders and external agencies to deliver world-class digital solutions.
- Establish governance frameworks for digital assets, content, and customer data management.
- Manage budgets, vendor contracts, and performance metrics for all digital initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business, Information Systems, or a related field; MBA preferred.
- 10 years of progressive experience in digital commerce, marketing technology, or CRM leadership roles, preferably in a B2B or industrial/manufacturing environment.
- Demonstrated success leading digital transformation or eCommerce initiatives in a global organization.
- Deep expertise with platforms such as Salesforce, Oracle Commerce, Sitecore, and Google tools (or similar).
- Proven ability to translate complex business needs into scalable, customer-focused digital solutions.
- Exceptional leadership, communication, and collaboration skills.
- Familiarity with dealer distribution networks, equipment lifecycle management, and connected product experiences.
- Experience leading digital programs supporting aftermarket parts sales, service portals, or digital configurators.
- Understanding of industrial equipment or heavy machinery markets.
- Experience managing multilingual, multi-brand websites across global regions.
- Strategic Vision: Ability to see the big picture while executing on near-term priorities.
- Digital Innovation: Passion for exploring new technologies to enhance customer experience.
- Data-Driven Decision Making: Skilled in leveraging analytics to inform business and marketing strategy.
- Collaboration: Builds trusted partnerships across sales, marketing, IT, and leadership.
- Customer Focus: Deep understanding of dealer and end-user needs within the Access segment.
- OSKHIGH1917
$132,500.00 - $233,100.00
The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.
Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at corporatetalentacquisition@oshkoshcorp.com.
Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.
Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.
Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
Salary : $132,500 - $233,100
