Senior Publicist (Consumer & Immersive PR)

About the Company

We're a PR and digital marketing agency helping iconic consumer brands grow through influencer marketing, public relations, and social media. Our mission: build cult brands with superfans who do the marketing for them — not by following culture, but by becoming part of it.

We offer three core services — Social Media, Public Relations, and Influencer Marketing. We're specialists across TikTok, Instagram, Meta, Pinterest, and LinkedIn, and we reverse-engineer strategy based on where a brand actually is, because a legacy brand and a startup require completely different approaches.

We serve two main client verticals: consumer brands (in food & beverage and health & wellness), and immersive experiences (ticketed, multi-location concepts like enrollment programs, in-mall activations, VR art experiences, and museum-style experiential brands). Our roster includes some of the world's most recognized consumer, entertainment, and social media companies.

In 17 years, we've earned Gold at the American Business Awards, been named a 2026 Global Top 10 Agency by 50PROS, worked with ByteDance (the company behind TikTok), and counted Richard Branson among our earliest clients — we launched all of Virgin's social channels, and he wrote our tagline.

OUR COMPANY VALUES guide our team and shape our culture:

• Proactivity: We act before we're asked
• Passion: We care deeply about our work and the impact it creates
• Ownership: We treat our clients' businesses as if they were our own
• Results: We hold ourselves to the highest standards and push past industry benchmarks

We're a fully remote, all-women team spanning Canada, the United States, Argentina, Peru, Denmark, Australia and Nigeria.

Our culture is fast-paced, high-trust, and genuinely passionate about social, PR, and influencer marketing. Slack is our backbone. We don't micromanage — everyone manages up proactively so leadership always knows what's in motion. The team gets real autonomy in return: flexible schedules, trust-based vacation, and the freedom that comes from performing at a high level.

We work with global companies and we expect that caliber from everyone on the team. Our average team member stays five years — unheard of in agencies. People who leave often come back. That's not an accident.

About the Role

We're looking for a remote Senior Publicist to own PR strategy and execution across a diverse portfolio of consumer and immersive experience clients, bringing deep North American media expertise, and a senior strategic presence to a fast-scaling team.

In this role, you'll lead campaigns from start to finish across fashion, beauty, lifestyle, food and beverage, wearable products, and immersive experiences. You'll leverage your existing media relationships to land top-tier earned placements, build account strategies from onboarding materials, and gradually grow into direct client relationship ownership.

This position exists because the team is scaling fast and leadership needs a steady, senior hand they can trust to run with accounts independently — operating behind the scenes at first before stepping into a more visible role as confidence is established on both sides.

Our IDEAL CANDIDATE brings 7 years of experience in consumer and immersive PR, with a warm rolodex of North American editors and reporters who reply because they know and trust your work. You write exceptionally well, move comfortably between the tactical and the big picture, and bring a polished, calm presence to every interaction. You're genuinely plugged into the culture, media, and conversations of the industries you work in — not because you have to be, but because you can't help it. You thrive in remote, high-trust environments where ownership is expected and micromanagement doesn't exist. And you understand that the standard here isn't just hitting KPIs — it's the kind of work that makes clients fall in love and stay that way.

Performance Metrics: Your performance will be measured by media response rates, monthly coverage targets, the quality and caliber of earned placements, and 30-60-90 day KPIs.

Reporting Structure: This position sits on the PR team, working closely with the Senior Management Team, junior PR team members, and other Account team members day-to-day. This role reports to the Director Of Public Relations (strategic level) and the Senior PR Manager (operational level).

You'll be doing things like:

• Strategic Planning: building account strategies from onboarding recordings, notes, and transcripts; working within AI-assisted frameworks and refining outputs; adapting consumer and immersive experience approaches to each client's context
• Public Relations: leading PR strategy and execution across a portfolio of roughly six consumer and immersive experience clients; adjusting along the way to ensure deliverables are hit and exceeded; serving as the senior strategic voice on accounts
• Media Relations – Consumer & Immersive: generating earned coverage across fashion, beauty, health, lifestyle, food and beverage, immersive experiences, and tech verticals; targeting regional and national US and Canadian outlets; drawing on warm, established relationships with editors and reporters to move quickly
• *Nice-to-have* Media Relations – Franchise Development: pitching trade and B2B publications that cover franchise news; crafting franchisee recruitment narratives aimed at career-switchers and prospective owners; coordinating earned media across new and existing locations; approaching franchise PR as a distinct discipline from consumer storytelling
• Creative Storytelling: identifying compelling angles across consumer and immersive categories; developing narratives rooted in cultural trends, audience insight, and category nuance
• Writing: drafting pitches, press releases, press kits, bios, speaking points, and thought leadership content; using AI to support first drafts; editing to a polished, client-ready standard across verticals
• Results Reporting: collecting metrics, managing Notion workflows, and generating weekly status and wrap reports via automated Canva pipelines; reviewing for accuracy and polish; delivering to the Senior Management team for presentation on client calls
• Client Leadership: starting with Slack-based communication; gradually joining client calls with a manager present; building toward direct relationship ownership; consistently delivering the kind of service that makes clients question how they ever lived without the team
• Event Curation: sourcing and inviting top-tier press to product launches, brand activations, familiarization (FAM) trips, franchise grand openings, and media showcases; managing events from a PR and media relations perspective
• Team Development: mentoring junior team members on PR craft and account management; growing into people management over time

Skills & Qualifications

• 6 years of prior experience in roles like Senior Publicist, Senior PR Manager, or PR Account Lead, ideally across lifestyle, consumer or immersive PR verticals
• Experience across at least two consumer categories: fashion, beauty, wearable health or tech products, lifestyle, food and beverage, or immersive experiences
• Extensive, established network of North American media relationships across consumer lifestyle, fashion, beauty, tech, and trade publications at regional and national levels
• Exceptional writing across press materials, pitches, press kits, and thought leadership content, with the ability to shift tone fluently across verticals
• Native or near-native English proficiency, written and verbal
• Polished, senior-level presence in every client and media interaction
• AI fluency, actively using tools like Claude or Gemini as part of daily workflow
• Comfortable managing multiple accounts simultaneously in a fast-paced, high-volume environment
• Proactive, organised, and able to self-manage in a fully remote setting
• Genuinely plugged into the media, news, and cultural conversations of the industries you work in

Bonus if you also have:

• Working relationships with top-tier North American publications across fashion and beauty (e.g. Vogue, InStyle, WWD), lifestyle, immersive experience, and trade verticals
• Experience in franchise development PR is a bonus, supporting multi-location or multi-market brand growth
• Familiarity with Canva for press kits and visual decks
• Familiarity with our tools: Muck Rack, Cision, Critical Mention, Google Alerts, Notion, Clockify, Grammarly, Google Suite

Position Details

• Working Hours: 8-hour shift with a fixed start time between 6AM–8AM PT (Pacific Timezone). Adjusts with Daylight Saving Time.
• Employment Type: Full-time (40 hours/week), Exclusivity Preferred
• Education: A degree in PR, communications, marketing, or a related field is preferred, though strong relevant work experience in another discipline is considered
• Level: Senior (7–10 years of relevant work experience)
• Compensation: Competitive, based on experience and region. Structured as a Consultant Agreement (independent contractor), meaning responsibility for own taxes, benefits, and insurance

Benefits of working with us:

• Work with an award-winning international agency behind some of the world's most recognized brands
• Fully remote — work from wherever you do your best thinking
• Work-life balance — 8 hours a day, 5 days a week, with a team that respects your time
• Proudly all-women, with a culture built around real inclusion and support
• Teammates who are some of the best in the business
• Above-market compensation for your role and region
• Real learning and growth opportunities — this role expands as the company scales
• Unlimited vacation — trust-based, earned through performance
• Potential for an in-person yearly team trip

To Apply:

Email careers@jiveprdigital.com with your resume and a short note on why you’re excited about this role. We can’t wait to hear from you!