What are the responsibilities and job description for the Marketing & Business Development Specialist position at Jimcor Agencies?
Responsibilities:
- Content Creation
- Develop strategies to engage followers on social media platforms, with a focus on LinkedIn.
- Create weekly schedule and posts in Canva / Buffer for social media platforms
- Create Video Content for Posts and Web
- Organize articles for Monthly Newsletter
- Conduct Interviews and Recorded Zoom Segments for Online Content
- Event Planning
- Assist in organizing, attendance and coordination of promotional events including in-person and virtual. Attending these events as required.
- Advertising & Marketing
- Manage online storefronts with information on our products to keep them current including Insurance Journal, MyNewMarkets and Program Business
- Assist in print & digital campaigns including advertisements, broadcast emails and promotions.
- Create marketing literature (brochures, press releases, etc.) to augment the company’s presence in the market
- Write marketing literature (brochures, press releases, etc.) to augment the company’s presence in the market
- Create surveys, jotforms and other data collection tools for feedback
- Daily administrative tasks for client & business development including;
- Reviewing client inquiries via email and triage to route to the appropriate team member
- Monitor Marketing Inbox’s and social media account replies to posts.
- Update spreadsheets, databases and inventories with statistical, financial and non-financial information
- Appointing & welcoming new clients
- Marketing analytics including gathering & reporting on important data (social media, Google analytics, rankings etc.)
- Communicate directly with clients and build relationships
- Assign leads to sales associates
- Respond to inquiries on Jimcor’s products and services
- Respond to Jimcor online chat inquiries and troubleshoot online client issues.
- Transcribe marketing visit notes from a “call in box” from Underwriters into the CRM.
- Back up other members of the team.
- Other duties as assigned.
Requirements
- Prior marketing experience of 2-5 years desired
- Bachelors Degree in Marketing, Communications, Business or similar field, preferred, but not required with relevant experience.
- Demonstrate the ability to multi-task and adhere to deadlines
- Well-organized with a customer-oriented approach
- Good knowledge of market research techniques and databases
- Excellent knowledge of MS Office, Internet and Social Media Savvy
- Knowledge of design programs including Canva, Photoshop, Video Editing and Adobe Creative Suite
- Exquisite communication and people skills
- Good understanding of office management and marketing principles
- Eager to learn and contribute to a growing team and company
We offer a full comprehensive benefits package. Package includes Paid Time Off Days, Paid Holidays, Summer Hours, Retirement Plan with Employer Match, 100% Single Employer Paid Medical, Dental, Vision, Life Insurance, Education Assistance, Various Voluntary Benefits, Gym Benefit and More.