What are the responsibilities and job description for the General Manager position at JF Fitness of North America DBA Crunch Fitness?
Company Description JF Fitness of North America proudly operates Crunch Fitness clubs across the East and Gulf Coast regions, creating energetic spaces where serious fitness meets serious fun. Crunch is built on a #NoJudgments philosophy, offering an inclusive and empowering environment for people of all backgrounds, goals, and fitness levels. Clubs feature state-of-the-art equipment, full-service locker rooms, HydroMassage® beds, tanning booths, and a wide range of signature group classes. The organization values collaboration, creativity, and bold ideas, with a mission to transform lives through fitness and community. Guided by the purpose of enriching lives through wellness, connection, and confidence, JF Fitness aims to be the best place to work and work out, driven by the values: Work Hard, Have Fun, Make History.
Role Description The General Manager is a full-time, on-site role located in Greenville, SC, responsible for overseeing daily club operations and ensuring an exceptional member and team experience. This role includes leading and developing staff, managing schedules, and driving a positive, inclusive culture aligned with Crunch’s #NoJudgments philosophy. The General Manager monitors membership growth and retention, oversees sales activities, and implements local marketing initiatives to achieve revenue and performance goals. They ensure the facility is clean, safe, and well-maintained, coordinate group fitness and training offerings, and maintain compliance with company policies and procedures. The role also involves tracking key performance metrics, managing budgets, handling member feedback, and partnering with regional leadership to execute strategic plans and continuous improvement initiatives.
Qualifications
- Demonstrated leadership and people management skills, including staff development, coaching, and performance management.
- Experience in sales, membership growth, and basic marketing or community outreach within a service-oriented environment.
- Strong operational management abilities, including scheduling, budgeting, and facility oversight.
- Excellent communication, customer service, and conflict resolution skills to support members and team members.
- Background in fitness, wellness, hospitality, or retail management is highly beneficial.
- Ability to thrive in a fast-paced, on-site environment and maintain a high standard of professionalism.
- Comfort using club management software, basic office applications, and reporting tools.
- High school diploma or equivalent required; associate or bachelor’s degree in business, management, or a related field preferred.
- Flexibility to work a varied schedule, including evenings and weekends, based on club needs.