Senior Product Marketing Specialist

Senior Product Marketing Specialist

You will draft effective marketing communications to highlight the features and benefits of new and existing products to customers. This involves interfacing with and performing data maintenance in B2B marketing CRM software (Pardot/Salesforce), posting on social media, assisting with new product launches, and copywriting.

Essential Responsibilities

• Develops and produces communications to enhance JEOL’s brand and emphasize product capabilities
• Works with the team to implement effective marketing communications to drive performance, such as promotional flyers, targeted email campaigns, and general product awareness initiatives
• Interfaces with sales and product management to ensure successful execution of marketing activities.
• Maintains data in JEOL USA’s B2B marketing CRM software (Pardot/Salesforce)
• Drafts communications to post on social media, performs various Marketing activities, and copywriting
• Develops a working understanding of the JEOL product line, along with its relevance in the market and the competitive landscape
• Supports the Product Marketing Manager by establishing and evaluating marketing strategies and plans
• Monitors industry-wide trends in digital marketing and stays abreast of new tools and technologies.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a STEM related discipline from a four-year college or university; and 3-5 years of product management, eCommerce, business development, Marketing Communications, or digital marketing experience, preferably with scientific/industrial products company or an equivalent combination of education and experience
• Experience managing small projects from end to end within an established framework including interacting with stakeholders, setting project timelines, delivering project to completion
• Proficiency with Microsoft Office
• Experience with Salesforce/Pardot desired.
• Graphic design experience (i.e. Photoshop Systems, Illustrator, Corel Draw, In-Design, Quark) is preferred.
• Experience/knowledge of e-design principles helpful

To apply, please complete an online application at http://www.jeolusa.com/careers

JEOL USA, Inc. is an Equal Opportunity Employer. Applications from veterans and individuals with disabilities are strongly encouraged. To be transparent with applicants about salary and in compliance with various state pay disclosure statements, JEOL publishes the following information which is current as of March, 2026. Salary Minimum: $80,000 - Salary Maximum $95,000. The base range above represents the low and high end of the JEOL salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.