PR Associate Manager, Lifestyle

About Us:

Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, and agency-wide mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

Some of our competitive, human-first programming includes:

• Split in-office x work-from-home schedule
• Flexible PTO and four-day summer workweeks
• Commitment to DEI via workshops, speaker sessions, and engagement opportunities
• Ongoing philanthropic events, both in-person and virtually

About the Job:

Under our Lifestyle umbrella, the Associate Manager of Lifestyle will manage day-to-day public relations efforts for a roster of some of today's most exciting consumer brands in home, design and experiences. This candidate should have an expressed interest in the aforementioned topics, as well as in the business and culture that surrounds them.

This position does require some travel to support our clients for events like high-priority media interviews and photoshoots, new experience openings, store openings, trade shows with heavy media attendance, media events, and more.

Position Reports to: Vice President, Lifestyle

Your Responsibilities:

Strategic Leadership

• Developing PR strategies and dynamic pitches to meet client objectives and goals
• Strategic planning and execution of the outreach plan
• Initiating new, creative pitches and brand-building opportunities

Media Expertise

• Pitching and securing feature stories, brand stories, etc. on the national and regional level across online, print, broadcast and podcast media
• Drafting of press releases as necessary
• Communicating daily with editors/media and continuing to build strong relationships with key editors in business, home, decor, design, lifestyle and more

Client Leadership

• Monthly client reporting
• Communicating with clients regularly via email, phone, Slack and virtual meetings; building a strong relationship with clients

Team Management & Development

• Mentor and manage junior staff to support professional growth.
• Leverage approved AI tools to streamline research and administrative workflows, improving the speed and consistency of daily tasks while strictly adhering to agency data-privacy protocols and ensuring every AI-generated draft undergoes thorough human fact-checking

Business Growth

• JBC brand pitching to relevant media and columns to continue to build the agency’s presence; brainstorming and presenting unique opportunities to continue to elevate JBC’s profile

About You:

Ideal Profile

• Clear vision of the evolving lifestyle industry and competitive landscape
• Naturally proactive, with outstanding attention to detail and meticulous organizational skills
• A people person, skilled at building and nurturing relationships
• Proven experience in supportive team management
• Skilled writer and communicator
• Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude

Qualifications

• Bachelor’s degree
• 2-3 years of lifestyle PR experience with significant agency experience
• A strong editorial network of business, home and decor, and pet care editors and writers
• Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, a sincerely held religious belief, or an exception required under applicable law.

Benefits:

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office.

Our benefits include, but are not limited to:

• Flexible paid time off policy, including vacation additional paid caregiver leave
• 4-day workweeks in the Summer and early closures on Fridays, Fall through Spring
• 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
• Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year's Day
• Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
• In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
• Monthly stipend toward cell phone
• Flexible working schedules and a hybrid in-office schedule with Fridays always remote
• No waiting period for paid sick leave
• Generous bereavement leave policy, including pregnancy loss
• Agency-wide Mental Health Days
• Additional Mental Health paid time away for parents each week

Job Type:

• Full-Time

Job Location:

• Hybrid: 3 days remote 2 days in-office in New York, NY

Contact: careers@jbc-pr.com

Pay is based on several factors, including market location and may vary depending on job-related knowledge, skills, and experience.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your experience doesn’t match perfectly with every qualification in the job description, we encourage you to email us anyway. You may just be the right candidate for this or other roles.

Jennifer Bett Communications, LLC (“JBC”) is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.