Sales Director

About the Role

Are you a tactical sales leader who excels at developing people, strengthening customer relationships, and delivering results? Jendco Safety Supply is looking for a Director of Sales to drive execution, accelerate revenue growth, and build a high-performing, accountable sales culture.

This role leads inside and outside sales operations with a focus on performance, customer growth, team leadership, and operational execution. The Director of Sales will coach and develop the sales team, improve processes, strengthen communication, and drive accountability across the department while partnering cross-functionally to support company goals.

The ideal candidate is a hands-on, results-driven leader who can analyze performance trends, identify growth opportunities, create structure, and lead teams to consistent results. Strong business acumen, communication skills, and the ability to lead from the front are essential to success in this role.

This position goes beyond managing a department — it is about developing talent, improving execution, and fostering a customer first culture focused on performance, ownership, and continuous improvement.

What You’ll Do

·        Sales Leadership: Develop and execute sales strategies aligned with company goals, revenue objectives, and long-term growth initiatives.

·        Revenue Growth: Drive sustainable growth through strategic account development, customer retention, new business opportunities, and expansion of existing relationships.

·        Customer Development: Leverage customer purchasing trends, scorecards, and transactional insights to strengthen customer loyalty and increase repeat business.

·        Operational Execution: Improve sales processes, communication, quote follow-up, CRM utilization, and pipeline visibility to increase sales effectiveness and improve quote-to-order conversion rates across the sales organization.

·        Market Awareness: Maintain knowledge of industry trends, competitors, products, and customer needs to support strategic decision-making and sales growth.

·        Relationship Management: Build and maintain strong relationships with customers, vendors, and strategic partners while resolving escalated customer concerns with a solutions-focused mindset.

·        Cross-Functional Collaboration: Partner with operations, purchasing, marketing, finance, and leadership teams to support customer success and business initiatives.

·        Performance Management: Create a performance driven culture through clearly defined KPIs, measurable goals, clear expectations, and consistent monitoring of sales activity, responsiveness, and follow-through.

·        Employee Development: Lead from the front by mentoring, and developing inside and outside sales teams through regular one-on-ones, sales department meetings, accountability conversations, field support, and ongoing training.

·        Talent Development: Support the growth and success of the sales organization through participation in recruiting, interviewing, hiring, onboarding, coaching, and performance management activities.

·        Department Accountability: Promote accountability and operational consistency through enforcement of company policies, customer service standards, and sales expectations.

·        Travel: Travel as needed to support customer relationships, team development, and business growth initiatives.

Who You Are

·        High Impact Leader: You are a visible, hands-on leader who drives performance through coaching, accountability, problem solving, and active involvement in daily sales execution.

·        Influential Mentor: You know how to develop people, reinforce accountability, improve execution, and create consistency while empowering teams to succeed.

·        Execution Focused: You are energized by execution, follow-through, process improvement, and delivering results.

·        Growth Driven: You are motivated by revenue growth, customer success, and executing strategies that drive long-term business impact.

·        Relationship Driven: You prioritize strong customer relationships while fostering trust and collaboration across the organization to support long-term business success.

·        Data Aware: You leverage KPIs, customer data, and sales analytics to drive decision making and improve team performance.

·        Collaborative Partner: You work effectively across departments and all levels of the organization to support company goals and customer success.

·        Strong Communicator: You possess excellent communication, negotiation, interpersonal, and relationship building skills.

·        Technology Proficient: You are proficient in Microsoft Office, Google Workspace, and CRM platforms (NetSuite preferred).

·        Experienced: 5–7 years of progressive sales leadership experience, preferably within B2B, industrial distribution, or related environments.

·        Education: Bachelor’s degree in Business, Sales, Marketing, or related field preferred.

What We Offer

At Jendco Safety, we believe great people build great teams. We are committed to creating an environment where employees feel supported, challenged, and empowered to grow. 

·        Competitive compensation and benefits package

·        Career growth and development opportunities

• Ability to make a direct impact on company growth, customer success, and team development

·        Collaborative and fast-paced team environment

·        Leadership that values accountability, communication, and innovation

·        Employee recognition and appreciation initiatives

·        A company culture built on teamwork, integrity, and doing what’s right

Physical Requirements:

The following physical activities described are a representation of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations.

While performing the functions of this job, the employee is continuously required to talk or hear; frequently required to sit, stand, walk, use hands and fingers, handle or feel, reach with hands or arms. The noise level in the work environment is usually moderate.