What are the responsibilities and job description for the GTM Growth Architect position at Jellyvision?
Who we are
Jellyvision is redefining how organizations experience benefits by bringing everything together in one modern, intelligent home. With ALEX Home, we combine our award-winning ALEX® decision support with a flexible benefits administration platform, giving employers and employees a simpler, smarter way to manage benefits year-round.
Our mission is to help organizations reduce complexity, lighten administrative burden, and drive real employee understanding and utilization without forcing rip-and-replace decisions. We meet teams where they are today and give them a clear path to what's next.
The people behind Jellyvision are creative problem solvers who care deeply about getting it right. We debate ideas, give real feedback, and sweat the details because those details are what turn complicated problems into great experiences for real humans.
We're a human-first company that trusts smart people to do great work. We value curiosity, kindness and willingness to try new things, learn fast, and try again. You won't just show up to do a job, you'll help build what's next, solve real problems and have some fun doing it.
What's the role?
We're looking for a Go-to-Market Growth Architect to design and orchestrate the campaigns that power this growth. This is not a traditional demand generation role. This is a strategic marketing operator who architects integrated GTM campaigns across paid, owned, sales, and field channels, while driving measurable pipeline and accelerating revenue.
You'll partner closely with Product Marketing, Content, Sales, Customer Success, Enablement, and Growth Operations to build a high-performing ABM/ABX engine across renewals and net-new business. If you think in systems, obsess over pipeline impact, and know how to turn positioning into performance, this role is for you.
What you'll do to be successful
- GTM Campaign Architecture
- Design and execute integrated, multi-channel campaigns aligned to ICP segments and verticals
- Build 1:many, 1:few, and 1:1 ABM plays in partnership with Sales
- Translate product positioning into scalable campaign narratives
- Orchestrate campaigns across paid media, lifecycle, content, webinars, and executive events
- Paid Media, Performance, and Event Integration
- Bring paid media strategy and execution in-house (search, social, programmatic, retargeting)
- Optimize spend toward qualified pipeline and bookings, not vanity metrics
- Continuously test messaging, audience targeting, and creative
- Embed webinars, broker events, and executive roundtables into broader campaign arcs
- Own pre and post event orchestration to convert engagement into meetings
- Success will be measured by
- ABM & Revenue Alignment
- Partner with Sales to define target accounts and buying group strategy
- Design campaigns that support account penetration and pipeline acceleration
- Ensure tight feedback loops between marketing and revenue teams
- Predictable, measurable pipeline aligned to revenue targets
- ABM programs driving qualified meetings within target accounts
- Paid media performance that outperforms agency benchmarks
- Campaign reporting that clearly connects activity to bookings
- Strong Sales partnership and clear GTM coordination
- 5 years in B2B SaaS growth, demand gen, or revenue marketing. Preferred experience in HR tech, fintech or complex B2B categories
- Experience designing and executing ABM/ABX programs
- Hands-on paid media expertise with pipeline accountability
- Ability to operate strategically and execute tactically
- Strong cross-functional collaboration skills
- Data fluency: you interpret performance, not just report it
- Bonus if you have experience bringing agency functions in-house, and supporting hybrid renewal and net-new revenue models
- Communicates Effectively
- Cultivates Innovation
- Drives Results
- Leads with Trust
- Mission Focus
- Strategic Mindset
- Location: Remote
- Starting Salary: $95,000 - $130,000
Check out our benefits here!
Jellyvision is committed to continuous evolution and fostering a more diverse and inclusive workplace where everyone is welcomed, valued, and respected. It doesn't matter your race, ethnicity, religion, age, disability, sexual orientation, gender, gender identity/expression, country of origin, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), criminal histories consistent with legal requirements or any other basis protected by law...we just want amazing people who are willing to grow along with us.
Although we have a Chicago-based HQ that employees are welcome to work out of whether they're local or just visiting, this position is also eligible for work by a remote employee out of CA, CO, FL, GA, IL, IN, KY, MI, MN, NC, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA or WI.
Salary : $95,000 - $130,000