What are the responsibilities and job description for the Offline and Brand Operations position at JD?
- Campus Service Ecosystem Development: Design and refine campus-specific customer service processes and standards based on user needs. Establish dedicated campus service channels (e.g., on-campus service hubs, online forums) to enhance response efficiency and professionalism, creating a distinctive campus service experience.
- Campus Partnership & Expansion: Forge alliances with university administrations and student organizations to expand campus outreach. Establish a campus ambassador program and plan targeted promotional events (e.g., back-to-school services, campus lectures) to boost brand recognition and user loyalty.
- Campus Operations & Incident Management: Oversee campus business order fulfillment, after-sales support, and complaint resolution. Monitor key performance indicators (e.g., response times, satisfaction rates) and establish a rapid response framework for campus-specific issues, ensuring seamless business operations.
- Data-Driven Process Enhancement: Analyze campus user behavior data (e.g., FAQs, complaint types) to pinpoint service gaps. Develop and implement optimization plans to standardize and digitize campus service workflows, driving efficiency and satisfaction gains.
- Campus Brand Advocacy & Cross-Team Synergy: Leverage campus communities and offline events to communicate company values and service propositions, shaping a positive campus brand image. Collaborate with Marketing, Customer Service, and other departments to align resources and achieve campus business objectives, strengthening market competitiveness.
【About 】
(NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company's cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. 's business has expanded across retail, technology, logistics, health, industrials, property development and international business. is ranked 44th on the Fortune Global 500 list and is China's largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.
【Our Global Business】
We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, continues to expand in markets where our competitive strengths shine. Currently, 's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.
Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International
【"Joybuy" - Online Retail Business in Europe】
Joybuy is 's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, "Don't just buy, Joybuy," perfectly captures our mission to fulfill our customers' needs and provide a service that is easy and convenient, but also enjoyable and fun.
Salary : $60,000 - $120,000